The #1 Poop Bag Brand Just Solved Pee Problems, Too

MONTREAL, Sept. 10, 2025 /PRNewswire/ -- Earth Rated® unveils its boldest cleanup innovation yet: Max Absorbency Pee Pads designed with AbsorbShield™+ technology. They absorb 2X faster** and 2X more** than the leading pee pad, locking in liquid and odors before they can spread. Built-in adhesive tabs keep pads in place through puppy zoomies and senior shuffles. Crate it, road trip it, or leave it out while you're away. Made for every dog, at every stage. Stop chasing puddles. Start enjoying the cuddles.

"We wanted to make pee pads sexy without compromising performance," said Abby Gnanendran, CEO of Earth Rated®. "After two years of innovation and testing, we're raising the bar."

What makes Earth Rated® Max Absorbency Pee Pads different:

• ABSORBS 2X FASTER** – Our pee pads, engineered with AbsorbShield™+ Technology, soak up life's messes 2X faster** than the leading pee pad, reducing the risk of tracking pee off the pad.
• ABSORBS 2X MORE** – Engineered with AbsorbShield™+ Technology, our pad absorbs 2X more** pee than the leading pee pad.
• LEAK-PROOF PADS – The bottom layer safeguards floors and carpets, ensuring peace of mind. Reinforced edges help contain liquid and minimize mess while our adhesive tabs keep the pad in place, even during mid-squat shuffles.
• NO MORE ODORS. SERIOUSLY. – As liquids are absorbed, so are odors. Your home stays fresh and clean, without overwhelming fragrances or smells.
• TRAINING STARTS HERE – Our built-in attractant is effective for dogs, and designed to be undetectable to humans.***
• DOING OUR PART – The pulp in our pee pad is made from 100% material from well–managed, FSC®–certified forests, and other controlled sources.

Availability Earth Rated® Max Absorbency Pee Pads are available on Amazon.com, Chewy.com, and EarthRated.com, with PetSmart.com and select PetSmart stores to follow this fall. Earth Rated® Leak-Proof Pee Pads are now available at Walmart in the U.S., with Walmart Canada coming this fall.

Contact
Tamara Tenenbaum Senior Marketing Director, Brand & Media, Earth Rated
[email protected]
+1(778)-788-9377

About Us
Founded in 2009, Earth Rated® is dedicated to creating thoughtfully designed products for people who love dogs. As a B Corp-certified company, Earth Rated is committed to innovation and responsibility, aiming to make everyday moments for pet owners simpler and better. With products used by over 4.5 million people daily, Earth Rated's products are available in more than 25,000 stores across over 40 countries.

Explore all of Earth Rated's products at www.earthrated.com.

*Claim based on sales data for the poop bag category in retail and online channels over L52 weeks ending 01/25/2025. Data sources: SPINS (applicable retail channels), Stackline (applicable online channels).

**Based on a study commissioned by Earth Rated® in April 2025, the Earth Rated® Max Absorbency Pee Pad demonstrated a 2X faster absorption rate and a 2X greater absorption amount compared to the leading pee pad.

***Individual training results may vary.

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SOURCE Earth Rated