Target Releases Bullseye's Top 50 Must-Have Toys

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October 5, 2026 6:01 AM EDT
  • Target's expert-curated holiday toy list, more than half exclusive to Target, starts at $4.99
  • Target's most expansive digital Holiday Kids Catalog yet — features nearly 500 toys, interactive content and new ways for families to discover gifts for everyone on their list
  • A special-edition Gigglescape St. Jude bear gives families a way to spread holiday joy while supporting St. Jude Children's Research Hospital

MINNEAPOLIS, Oct. 5, 2026 /PRNewswire/ -- Target Corporation (NYSE: TGT) today unveiled Bullseye's Top Toys List, a curated collection of 50 must-have toys at an incredible value, starting at just $4.99. The 2026 list features the year's biggest trends and sought-after brands like LEGO, Barbie, Disney and Nintendo.

Developed by Target merchants who track the brands, trends and play patterns kids love, Bullseye's Top Toys List helps families discover the season's hottest toys across ages and interests at affordable prices. From collectibles and fandom favorites to STEM, sensory play and family games, the list takes the guesswork out of holiday gifting. More than half of Bullseye's Top Toys — and more than one-fifth of Target's overall toy assortment — are exclusive to Target.

"Guests tell us they count on Target to make holiday shopping fun, easy and full of discovery, especially when it comes to finding the toys kids can't wait to unwrap," said Cassandra Jones, senior vice president, Fun101, Target. "Bullseye's Top Toys List brings together our expert edit of the season's most exciting toys together in one place, and our new digital experience gives families a fun new way to discover favorites, share wish-list ideas and shop for everyone on their list."

Target's toy assortment brings together sought-after national brands, Target owned brands and only-at-Target finds all at affordable prices, including more than 1,000 toys under $10, making it easy for guests to find the gifts they can't wait to give.

Bullseye's Top Toys Trends

Target's merchants discovered the season's hottest toys and put them at the heart of holiday. Explore the trends that make up this year's Bullseye's Top Toys:

  • A world of make-believe: Immersive playsets and beloved dolls inspire imaginative storytelling, nurturing care and endless adventures.
  • Squish, stretch and surprise: Sensory-filled toys combine tactile play, unboxing excitement and collectible fun.
  • Make, build and discover: From hands-on crafts and imaginative builds to engineering-inspired challenges, these toys spark creativity, problem-solving and endless exploration.
  • Turn up the play: From music and storytelling to immersive gaming experiences, these toys put kids at the center of the action and entertainment.
  • Characters come to life: Featuring beloved characters, interactive features and lifelike reactions, these toys bring fan-favorite worlds into everyday play.
  • Little chefs, big imaginations: These foodie favorites inspire aspiring cooks to serve up creativity, confidence and pretend play fun.
  • Glam it up: From vanity sets to makeover moments, these toys encourage self-expression, creativity and imaginative play.
  • Play the Target way: Inspired by Target's iconic shopping experience, these toys let kids take the lead as they browse, stock and check out just like the grown-ups.
  • Ready for action: Packed with vehicles, adventures and larger-than-life playsets, these toys keep the excitement moving at full speed.
  • Hugs that help: These cuddly companions offer comfort and connection while supporting a meaningful cause.

A toy that gives back

Among the toys featured on Bullseye's Top Toys List is the special-edition Gigglescape St. Jude bear, which gives guests a meaningful way to spread holiday joy while supporting St. Jude Children's Research Hospital. Target will donate $3 to St. Jude Children's Research Hospital for every Gigglescape St. Jude bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027.

Bringing holiday toy discovery to life

Target is delivering easy discovery for guests with its most expansive digital Holiday Kids Catalog yet. Available on Target.com and the Target app, the immersive experience features nearly 500 items, including Bullseye's Top Toys, plus interactive content, video reviews and toy demonstrations. 

Bullseye's Top Toys List and the digital Holiday Kids Catalog are available now at Target.com and through the Target app. Throughout the holiday season, Bullseye's Top Toys will be featured prominently online and in stores, alongside curated displays organized by age, interest and play style.

For more details, see these articles about the Holiday Kids Catalog and the Gigglescape St. Jude bear.

Bullseye's Top Toys List of 2026

A world of make-believe

Squish, stretch and surprise

Make, build and discover

Turn up the play

Characters come to life

Little chefs, big imaginations

Glam it up

Play the Target way

Ready for action

Hugs that help

  • Gigglescape St. Jude bear- Tan - Exclusive - coming soon
  • Gigglescape St. Jude bear – Pink - Exclusive - coming soon

About Target
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

Target Logo

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SOURCE Target Corporation


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