Target Launches New Fresh Floral Brand

• The retailer's first standalone floral owned brand, Good Little Garden, makes it easy for consumers to shop a wide variety of fresh flowers and plants year-round for seasonal moments and everyday joy, starting at $6
• Available now, Good Little Garden features more than a dozen options for Mother's Day, including fresh-cut tulips, roses and orchid plants

MINNEAPOLIS, April 21, 2025 /PRNewswire/ -- Target Corporation (NYSE: TGT) announced that it is expanding its floral offerings with today's launch of Good Little Garden, the retailer's first standalone floral owned brand. Whether shopping for special occasions like Mother's Day or to simply brighten their own day, consumers now have more fresh flowers and potted plants to choose from on their Target run all year, starting at just $6.

Good Little Garden includes more than 60 options across seasonal and everyday assortments of fresh, colorful blooms and plants, including:

• Bouquets of fresh-cut roses, tulips, carnations and mixed flowers, starting at $6
• Potted plants and florals including succulents and orchids, starting at $15
• Special-occasion plants and flowers for Mother's Day, Father's Day, graduations and beyond, starting at $10
• Seasonal items to celebrate everything from springtime moments to holiday gatherings

"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. "When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion."

Growth in floral

In 2020, Target introduced seasonal florals as part of its party supply owned brand Spritz. Since then, floral sales at Target have tripled, with consumers sharing a desire for more flower and plant options from Target year-round. Now with Good Little Garden, the retailer is branching out to provide flowers and plants for everyday shopping and celebrations like birthdays and anniversaries, in addition to season-specific occasions. The introduction of Good Little Garden positions Target as a convenient floral destination and consumers' go-to for newness and innovation — while delivering every day on their varied needs within the floral category.

In-store events

Good Little Garden is launching just in time for Mother's Day, and to celebrate, on April 27 select stores will host in-store events that include giveaways and a "build your own bouquet" experience featuring Good Little Garden flowers.

How to shop Good Little Garden

Good Little Garden is available now in Target stores across the country. To make flower and plant shopping even rosier, consumers can purchase Good Little Garden items through Target's same-day services like Drive Up and Order Pickup. Target Circle 360 members can have their Good Little Garden purchases delivered to their doorstep through same day delivery on orders over $35 — just in time for Mother's Day.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

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SOURCE Target Corporation