TWO MORE MIAMI TELEVISION STATIONS LAUNCH NEXTGEN TV BROADCASTS
Local Stations WPLG and WSVN Launch a Second Stick, Bringing Enhanced Video and Audio, Interactive Applications and Upgradable Technology to its Free, Over-the-Air Services
"We are thrilled to be able to provide our viewers NEXTGEN TV in
"WSVN's strong, loyal viewership will benefit from NEXTGEN TV's technology, as it will greatly improve television reception," stated Paul Magnes, co-president and general manager at WSVN-TV. "We can now offer our viewers a more compelling way to watch 7 NEWS, live sports and programming, over-the-air."
Viewers watching these channels can look forward to enhanced television viewing provided by NEXTGEN TV as a complement to streaming platforms, as NEXTGEN TV doesn't compete for household bandwidth with over-the-top content, but is provided as a free OTA service to elevate viewers' experiences.
"Underscoring the demand for NEXTGEN TV,
NEXTGEN TV, a free, OTA service, is the first major overhaul to the Advanced Television Systems Committee's standard for receiving over-the-air (OTA) signals in 25 years. Now broadcasting in more than 70 markets, NEXTGEN TV is expected to reach more than 70% of
A feature built into select TV models manufactured by Hisense, Sony, LG Electronics and Samsung, NEXTGEN TV is widely available to consumers at retail across 100 models, starting at
NEXTGEN TV delivers:
- Stunning 4K,
High Dynamic Range (HDR) video - Consistent volume across channels
- Added voice clarity with Dolby's Voice +
- Movie theater-quality sound
- Enhanced internet content on demand
- Advanced emergency alerts and information
- Expanded and hyperlocal news
- Dual language capabilities
Associated with NEXTGEN TV is the RUN3TV web platform that brings interactive experiences and streaming content to over-the-air viewers. Built by broadcasters for broadcasters, RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices. Broadcasters can leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.
WPLG and WSVN join four other stations that launched NEXTGEN TV earlier in
The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the-air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
About Pearl TV:
Pearl TV is a business organization of
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SOURCE Pearl TV
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