TINKR Launches to Redefine DIY for a New Generation

Design-Driven, Inclusive, and Ready for Anything - TINKR Debuts Online and at Target Stores Nationwide

NEW YORK, June 11, 2025 /PRNewswire/ -- Today marks the launch of TINKR, a modern tool brand on a mission to make DIY more intuitive, inspiring and inclusive, available online and at Target stores nationwide. With a curated collection of premium tools and project kits, TINKR aims to meet the needs of a broader, more diverse generation - from first-time homeowners and dorm dwellers to seasoned creators ready to reimagine their space.

Founded by tastemaker and creative consultant Lainy Hedaya Hoffstein, TINKR began with a moment of frustration in her own driveway, assembling furniture and realizing how outdated and unwelcoming traditional tools felt. That spark ignited a vision to transform the home tools category with products designed not just for function, but for comfort, accessibility and everyday living.

"For too long, tools have been treated like garage gear - intimidating, unappealing and built around a narrow idea of who a builder is," says Lainy Hedaya Hoffstein, Founder and CEO of TINKR. "TINKR is here to change that. We've created tools that feel good in your hand, look great in your home, and come with the kind of guidance and content that makes DIY feel approachable, empowering, and even fun."

TINKR also sees DIY as more than just a to-do list - it's a way to spark connection. Whether it's partners tackling home projects together, friends making over a space, or parents teaching kids how to use their first tools, TINKR is designed to turn everyday fixes into moments of creativity, collaboration, and pride.

Every TINKR product was thoughtfully crafted to balance form and function, including rounded handles, soft-touch grips and ergonomics that work for a range of users. Each product also includes a Quick Start Guide and QR code access to a growing library of how-to videos, making it easy for anyone to dive into DIY with confidence.

Launching in two modern colorways - Sage & Midnight - TINKR's debut collection spans essential tool kits, project-specific kits and everyday must-haves:

Tool Kits

• DIY Essentials Kit ($19.99) – Hammer, Ratchet Screwdriver, Level, Tool Holder, Nails & Screws.
• Home Essentials Kit  ($29.99) – Adds a Wrench, Allen Key, and canvas roll-up tool case for expanded versatility.
• Modern Tool Kit ($79.99) – Full set with  Hammer, Ratchet Screwdriver, Tape Measure, Wrench, 14-pc Allen Key Set, Level, Pliers, and Knife

Project Kits

• Furniture Assembly Kit ($24.99) –Hammer, Ratchet Screwdriver, Allen Tool Screws, Floor Cover, and Knee Pads.
• Painting Kit ($24.99) – Brushes, Rollers, Tape and Trays for a clean, easy paint job.
• Wall Patch Kit ($24.99) –  Putty Knife, Drywall Patches, Spackle, Tape, Sanding Sponges, Rags, and more.
• Hanging Kit ($24.99) –Hammer, Level, Ratchet Screwdriver, Screws, Nails, Support Holders, and Hooks.

Individual Tools

• 12 oz Hammer ($10.99) –  Compact and balanced,for daily use.
• 18-ft Tape Measure ($7.99) – Durable with easy-to-read markings.
• Ratchet Screwdriver – 6 Bit ($10.99) – Versatile essential with interchangeable bits and a comfortable, ergonomic handle.
• Utility Knife ($7.99) – Sleek, sharp, and comfortable to hold

TINKR is available starting today at ShopTINKR.com and in select Target stores nationwide.

About TINKR
TINKR is the DIY brand for a new generation, offering design-driven tools, curated project kits, and beginner-friendly guidance to make home improvement feel empowering, not overwhelming. With a mission to make DIY more inclusive and approachable, TINKR is rethinking what it means to fix, create, and improve at home.

Contact:
[email protected]

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SOURCE TINKR