THYMES INTRODUCES 'NOIR WOODS', A YEAR-ROUND ADDITION TO ITS CORE SCENT PORTFOLIO

Fresh evergreen and warm smoke in a timeless blend – crafted for every season, designed to elevate everyday rituals

NEW YORK, Aug. 4, 2025 /PRNewswire/ -- Today, Thymes – the beloved home fragrance brand behind the iconic Frasier Fir holiday candle – debuts Noir Woods, a smoky, versatile scent available in candles, a diffuser, and a home fragrance mist. The new scent collection marks a thoughtful evolution for the brand as it broadens beyond its seasonal roots, while staying true to its creative approach to fragrance and longstanding heritage in botanical craftsmanship.

"This launch is about expanding how, when and where our customers experience Thymes," says Mary Beth McDavid, Director of Fragrance and Product Innovation at Thymes. "Noir Woods has a quiet, transportive quality – it's a fragrance that's designed to live with you. It's fresh yet warm – evoking the calm of an early spring morning or the cool stillness of a late summer evening – the kind of scent you return to, season after season."

With a layered complexity and a refined yet inviting profile, Noir Woods stands apart from the classic Thymes portfolio. Designed for discerning fragrance lovers, it combines the crispness of evergreen with deeper wood and amber notes to create a scent that grounds, connects and inspires.

The collection features six expressions of the wood-forward scent, priced from $16 to $60.  At its heart is the 18-ounce Triple Wick Poured Candle, delivering bold scent throw and striking visual presence. It's complemented by two additional candle sizes, a home fragrance mist, a reed diffuser and a Pura diffuser refill – each thoughtfully crafted to elevate both gifting and personal ritual.

The statement making candle vessels feature a black and grey swirl pattern with warm gold accents, echoing the scent's elemental nature. Evocative of smoke, stone and slow-burning light, the design is both modern and timeless – crafted to complement any space. Each candle is made with a premium food-grade paraffin wax blend for a refined, long-lasting burn that enhances the scent experience.

Launching just in time for late-summer resets and early fall rituals, Noir Woods transitions beautifully across seasons. Whether lighting a candle, misting a room, or building a bath ritual, the scent invites moments of stillness, connection and inspiration.

The collection launches exclusively today on Thymes.com and will roll out later this month to Amazon and select independent retailers nationwide.

High-res images available for download here.

For additional information please contact:

BATTALION

Mara Viggiano
[email protected] / +1 917 519 3460

ABOUT THYMES

For over 40 years, Thymes has been thoughtfully crafting premium bath & body, home care, and home fragrance products – most notably the iconic Frasier Fir. Part of the Minneapolis-based CURiO Brands portfolio, Thymes transforms everyday moments through elevated fragrance and intentional design, rooted in the belief that beauty is found in connection.

Explore the full collection at Thymes.com and on Amazon.

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SOURCE CURiO