TAKIS® INTRODUCES EXCITING NEW FLAVORS, SETTING THE BAR HIGH FOR SNACK INNOVATION

Brand delivers Intensity On Every Level for all snack lovers to enjoy

COPPELL, Texas, Feb. 20, 2025 /PRNewswire/ -- Takis®, the brand known for pushing the boundaries of innovation in the snack industry with its intense flavors, is thrilled to announce the launch of two groundbreaking new flavors:

• Nacho Xplosion: Xploding With Cheesy Heat, this new flavor takes intensity to a whole new level and sets the bar high for spicy cheesy snack enthusiasts.
• Chile Limon: Takis® First-Ever Global Flavor Launch breaks the "too spicy to enjoy" stereotype. This new addition delivers Mild Heat, Massive Flavor, and intensity in every crunch.

With 83% of consumers choosing snacks based on taste, Takis® continues to lead the way in innovation by delivering what snack lovers crave. By introducing thrilling new flavors alongside the beloved classic rolled tortilla chip, the brand stays true to its reputation as an innovative brand dedicated to satisfying consumer demands.

"We are excited to introduce these two most requested flavors to our loyal brand lovers," said Sandra Kirkpatrick, Senior Marketing Director for Takis®. "These flavors prove that intense snacking isn't one-size-fits-all. Whether you're a former spice lover or a hardcore heat seeker, we're making sure everyone finds their perfect snack, no matter where they stand on the heat scale."

Both flavors are now available in 3.2 individual packs and 9.9 oz sharing size nationwide in the US. Snack enthusiasts are encouraged to follow Takis® on social media to stay informed about Chile Limon availability in their local markets, as Takis® continues to push boundaries and deliver unparalleled snacking experiences worldwide.

Learn more about Takis® Nacho Xplosion and Chile Limon at Takis.us.

About Takis®
Takis® is the most well-known brand of Barcel USA, the U.S. snack division of Grupo Bimbo, the world's largest baking company with operations in more than 30 countries. Barcel USA is an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas, with a strong presence in the largest markets nationwide. Takis® snacks are not ordinary; they are the most intense snacks in the world. With different varieties such as Takis® Rolled Tortilla Chips, Takis® Stix, Takis® Waves, Takis® Chippz, Takis® Kettlez and Takis® Crisps And Takis® Hot Nuts. Takis® snacks are for the strong, brave and daring. Visit us at www.Takis.us. 

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SOURCE Barcel USA