Swickard Expands Local Footprint with BMW of Portland Acquisition

Jeff Swickard shows his confidence in Portland's future with significant investments

PORTLAND, Ore., Sept. 25, 2025 /PRNewswire/ -- Jeff Swickard, CEO of Swickard Auto Group, announced he purchased BMW of Portland yesterday from Lithia Motors. The transaction includes both the high-value franchise and its real estate, reaffirming Swickard Auto Group's commitment to Portland at a time when others are leaving the city.

"This purchase is a personal and professional investment in Portland," Swickard said. "Portland has been a part of my life for decades, and this is my way of investing in its future."

Swickard, a University of Oregon graduate, has long-standing ties to the region. His decision to keep BMW of Portland in Goose Hollow, just blocks from Providence Park, reflects his commitment to keeping jobs, investment, and activity in the city's core. He also purchased the landmark "Big Pink" U.S. Bancorp Tower this summer, which brings his investment to over $110 million in Portland in the last six months, helping spark the city's comeback.

Many of BMW of Portland's employees will remain with the dealership, ensuring continuity for customers while adding Swickard Auto Group's renowned focus on hospitality and customer experience. Swickard Auto Group has a record of operational excellence; its Mercedes-Benz of Wilsonville dealership is ranked No. 1 in the nation for dealer performance, and its BMW of Eugene and Gresham Toyota dealerships routinely win top awards from their manufacturing partners.

"BMW of Portland has incredible potential, and we are committed to making it one of the top BMW dealerships in the country," added Swickard. "We are excited to welcome the team and customers into the Swickard Auto Group family."

Swickard Auto Group operates dealerships in Alaska, California, Oregon, Washington, and Hawaii, with a focus on premium automotive brands and community investment. In Portland, those investments reflect Jeff Swickard's deep personal ties to the community and his belief in the city's resilience. From Big Pink to BMW of Portland, his continued commitment embodies his belief that Portland's best days are ahead.

About Swickard Auto Group

Headquartered in Summerlin, Nevada, and led by Jeff Swickard, Swickard Auto Group is a leading national automotive retailer with 53 franchises across six states. The group offers new and used vehicles, as well as service and repair, for premium brands including Audi, BMW, Honda, Mercedes-Benz, Porsche, Volvo, and Toyota.

Swickard Auto Group also owns and manages over 2 million square feet of commercial real estate and supports nonprofits, animal welfare, and civic organizations nationwide. Learn more at swickard.com.

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SOURCE Swickard Auto Group