Sommer Ray's Wellness Brand, Imaraïs Beauty, Launches Nationwide at Target

The best-selling plant-based wellness brand expands its reach to Target locations nationwide

LOS ANGELES, Feb. 3, 2025 /PRNewswire/ -- Imaraïs Beauty, the innovative plant-based ingestible beauty and wellness brand founded by media personality Sommer Ray and supplement industry veteran Aaron Hefter, is proud to announce its nationwide launch in Target stores and online. Located in the beauty section, customers and fans across the United States will now be able to discover Imaraïs Beauty's innovative product line in stores.

Integrating the latest developments and ingredients in beauty, plant-based nutrition, and functional foods, Imaraïs Beauty has created a revolutionary approach to beauty and wellness, disrupting the industry with a complete range of ingestible beauty gummies which are PETA-certified vegan, cruelty-free, sugar-free, gelatin-free, gluten-free, and clinically proven. The delicious gummies support a range of beauty, health and wellness goals, including GLOW skincare, CLARITY anti-blemish, DE-PUFF anti-bloating, NOURISH haircare, YOUTH anti-aging, and SUTRA sexual wellness.

"The launch of Imaraïs Beauty at Target is a dream come true," says Sommer Ray, co-founder of Imaraïs Beauty. "We've worked tirelessly to create products that deliver real results with plant-based ingredients, and now we're making them more accessible than ever. I'm excited for Target shoppers across the country to experience the benefits of ingestible beauty and join our mission to feel confident and radiant from the inside out."

"At Imaraïs Beauty, our mission has always been to redefine beauty from the inside out, and we couldn't be more excited to bring our ingestible beauty line to Target stores nationwide. This launch allows our products to be more accessible to everyone, and we're thrilled to share our innovative approach with Target's community of beauty and wellness enthusiasts," says Aaron Hefter, Co-Founder of Imaraïs Beauty.

To celebrate the launch, the brand will offer opportunities for customers to connect with the brand through live experiential events and digital content featuring Sommer Ray herself. In addition, 2X Gold Medalist & reigning NCAA national college basketball champion Chloe Kitts has joined the team, and Selling Sunset star, Bre Tiesi, has recently joined the team as a Global Ambassador and Investor, set to star in various brand campaigns. Bridging the gap between beauty, lifestyle, health and wellness, Imaraïs Beauty's arrival at Target's beauty aisle invites customers nationwide to join the growing community of ingestible beauty enthusiasts.

Imaraïs Beauty retails for $24.99 for a one month supply and is now available to shop online and nationwide in stores at Target and on www.target.com, and www.imaraisbeauty.com.

For more information, please contact [email protected].

ABOUT IMARAЇS BEAUTY:
Imaraïs Beauty was founded by media personality Sommer Ray and supplement industry veteran Aaron Hefter. Sommer is known for her expressive and friendly personality as well as being a leader in self-empowerment and mental health movements. She is redefining the modern woman, making her own choices about her image and demonstrating leadership as a businesswoman. Imaraïs Beauty is committed to producing real-world results with innovative formulas powered by plant-based superfoods. Their goal is to make the best vegan and cruelty-free products backed by science and success. Imaraïs Beauty prides themselves on being radically transparent about their mission to be the world's most sustainable beauty brand with no sugar, gelatin or carrageenan, no artificial colors, synthetic dyes or artificial sweeteners, a low carbon footprint, clinically tested proven results, a traceable supply chain, and 100% plant-based ingredients. Imaraïs Beauty is Health Canada approved for safety, efficacy, and quality, and backed by independent clinical testing done by Princeton Consumer Research.

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SOURCE Imaraïs Beauty