Snappy Launches First End-to-End AI Gifting Agent Ahead of the Holiday Season

Smarter, scalable, and joyful: Snappy's Gifting Assistant uses cutting-edge AI technology, combined with insights from over 7 million gifts delivered worldwide,  to take all of the guesswork out of gifting.

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Snappy, the leading gifting platform trusted by more than half of the Fortune 100, today unveiled its AI-powered Gifting Assistant, designed to transform gifting into the most personal, joyful, and magical experience possible, just in time for the holiday season.

Built on insights from more than 7 million gifts delivered worldwide, the Gifting Assistant combines data and advanced technology to simplify gifting while making every experience feel thoughtful and personal, for any and every occasion.

Gifting is rooted in matching people with the right experience at the right moment, making it a natural pairing with AI, where data and personalization come together to create meaningful connections.

Whether coordinating large-scale employee and customer gifting or finding the perfect present for a personal milestone, gifting can often feel overwhelming. Snappy's AI Gifting Assistant removes those hurdles, creating a magical experience by turning a simple prompt into a perfectly personalized gift in seconds.

"Gifting is one of the most powerful ways to build connections and show people you care," said Hani Goldstein, co-founder and CEO of Snappy. "As technology reshapes the way we live and build relationships, this is where innovation meets emotion. Every greeting, every gift, every reveal is personal; it's one of those rare moments where AI somehow makes things even more human."

With a global marketplace of over 250,000 curated gifts, spanning products, experiences, sweets, and charitable donations, Snappy's Gifting Assistant creates a meaningful gift collection for everyone, from multinational organizations to individuals celebrating personal milestones.

Gift givers can simply enter a milestone and a budget into the Gifting Assistant. For example, "Holiday gift, $75 budget, for a foodie who loves to travel," and it generates a ready-to-send experience: a curated collection of 2025's hottest holiday gifts, a heartfelt message, and a delightful digital experience tailored to the moment. Every detail of personalization is covered, while making the process seamless and enjoyable for both the gift giver and the recipient.

"The future of gifting happens when AI helps human connection shine," said Goldstein. It's a human-first approach. AI sparks the ideas and removes the guesswork. Gift givers add the heart and personal touch that make every gift meaningful."

The launch of the AI Gifting Assistant underscores Snappy's belief that gifting is more than a "nice-to-have." When done thoughtfully, gifting transcends a simple gesture; it becomes a moment of connection.

About Snappy
Snappy is a leading gifting company that helps organizations drive engagement, retention, and business growth through thoughtful, scalable gifting. Trusted by more than half of the Fortune 100, Snappy has delivered over 7 million gifts globally. Its gifting platform supports use cases across the employee, customer, and prospect lifecycle, offering curated gift collections, branded swag, global experiences, and gifting APIs, all through a thoughtful and magical digital experience. Founded in 2015, Snappy continues to redefine how businesses drive behavior change and build meaningful connections through gifting.

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SOURCE Snappy