Sensolus, RaceTrac Announce Technology Partnership for Smart Tracking Services

Agreement Will Improve 24/7 Experience for Customers

ATLANTA, July 8, 2025 /PRNewswire/ -- Sensolus, a global provider of industrial IoT solutions, today announced it has formed a partnership with leading convenience store retailer RaceTrac to deploy tracking technologies for critical parts transported between store locations and distribution centers, helping to deliver on RaceTrac's focus on efficiency and exceptional customer service.

By digitally tracking reusable totes containing spare parts for fuel pumps, Sensolus enables RaceTrac to expeditiously service pumps at gas stations, saving time and money while ensuring that customers have access to properly functioning pumps. RaceTrac will use Sensolus software to manage tracking devices attached to totes, getting regular, actionable insights into location and movement of spare parts through user-friendly dashboards. Additionally, proactive alerts will be sent out when anomalies such as low inventory or excessive dwell times may occur.

"At RaceTrac we are always in pursuit of improving the guest experience and delivering a frictionless fueling experience at our 590+ store locations across the Southeast and neighboring states," said Daniel Vasseur, Executive Director of Supply Chain Merchandise. "Having properly functioning fuel pumps is essential to our 24/7 business. The partnership with Sensolus provides us a hi-tech solution to tracking the critical fuel pump parts needed to run our stores efficiently and deliver the highest customer service to our guests."

Sensolus GM Steve Logue added: "It's an honor to help enable RaceTrac's 'relentless' efforts to digitize and deliver efficiencies, for the ultimate benefit of their customers. Sensolus' end-to-end tracking solution – software, hardware, connectivity – aligns with their need to bring visibility and control into their assets in transit and in the field."

About RaceTrac 

Headquartered in Atlanta, Georgia, family-owned RaceTrac is one of the largest privately held companies in the United States, serving guests since 1934. More than 800 retail locations representing the RaceTrac® and RaceWay® brands offer guests an affordable one-stop shop featuring competitively priced fuel plus a wide selection of food and beverage favorites, including freshly brewed coffee. RaceTrac employs more than 10,000 team members across RaceTrac, RaceWay and affiliated companies Metroplex Energy, Energy Dispatch and Gulf Oil.

About Sensolus

Headquartered in Atlanta, Georgia with global HQ in Ghent, Belgium, Sensolus is an industry leader in industrial grade tracking solutions for non-powered assets such as reusable packaging, trailers and containers. Sensolus partners with 500+ customers globally with deep expertise in industrial manufacturing, reusable packaging, logistics and environmental solutions industries.

Media Contact:
For Sensolus:                                                                        
Jeff Perlman
[email protected]
818.317.3070

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SOURCE Sensolus