Selerix Launches HR Assist to Streamline Benefits Administration Support

AI-Powered Assistant, Accessible within BenSelect, Delivers Real-Time, Conversational Guidance, Thoughtfully Developed with Client Input and Secure Architecture to Meet Evolving Benefits Needs

McKINNEY, Texas, Oct. 7, 2025 /PRNewswire/ -- Selerix, a leading provider of benefits administration and ACA compliance solutions, today announced the launch of HR Assist, a proprietary and internally developed AI-powered assistant integrated into the BenSelect platform. Designed specifically for benefits administrators, HR Assist centralizes access to benefits data, provides step-by-step guidance for a wide range of tasks, and streamlines workflows to support both routine and complex operations.

Accessible directly within BenSelect, HR Assist delivers instant, accurate answers in real time, simplifying onboarding, accelerating issue resolution, and reducing administrative burden. By operating within the BenSelect ecosystem, HR Assist ensures sensitive data remains protected and users benefit from a seamless experience without the need for external tools or platforms.

"HR Assist was launched to address the real challenges our clients face in benefits administration," said Andrew Taylor, CTO of Selerix. "As AI becomes increasingly embedded in HR technology, our priority remains delivering solutions that are secure, accurate, and genuinely useful. HR Assist reinforces and advances Selerix's mission to empower benefits administrators with technology that makes their work simpler, more efficient, and more secure – while serving as a foundation for future AI innovation."

"HR Assist isn't about chasing trends – it's about solving real problems for our clients," said Ruthie Gray, VP of Product Management at Selerix. "Designed with input from the people who rely on BenSelect every day, HR Assist was created to provide answers and solutions to the most frequent challenges and give users the confidence to get work done quickly and accurately."

HR Assist addresses the frequent, process-related questions that can slow down HR teams and brokers – such as processing life events or accessing coverage history reports – by providing clear, contextual guidance. The assistant expands HR team capacity without increasing headcount, reduces reliance on informal knowledge sharing, and simplifies onboarding for new administrators. By providing instant, accurate answers within the platform, HR Assist enables users to resolve issues independently, reducing support requests and improving productivity.

About Selerix:

Selerix is an industry-leading benefits administration provider for both core and voluntary benefits. Its solution combines a flexible benefits admin platform with a commitment to providing best-in-class client service. In addition, the Selerix platform includes ACA reporting and employee engagement to deliver a fully featured, all-in-one package. Trusted by brokers, carriers, over 26,000 employer groups, and 14 million individuals, the Selerix mission is to deliver benefits administration solutions that actually benefit employees. To learn more, visit selerix.com.  

Media Contacts:
Selerix
Jill Crawford
[email protected]

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SOURCE Selerix