Saltair Expands Retail Footprint with Ulta Beauty Launch Nationwide

The Brand's Bestselling Body Oils will be Available Exclusively at Ulta Beauty Starting February 23

LOS ANGELES, Feb. 21, 2025 /PRNewswire/ -- Saltair, the Award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, is thrilled to announce its expansion into Ulta Beauty, the nation's largest beauty retailer. Starting Sunday, February 23, Saltair will be available at all 1,400+ Ulta Beauty store locations across the U.S., marking a significant milestone in the brand's retail journey.

As part of this exciting launch, Ulta Beauty will be the exclusive retailer for Saltair's beloved Body Oils, offering customers an innovative and indulgent way to elevate their bodycare routines. Known for its clinically effective formulas, sensory-driven experiences, and commitment to inclusivity, Saltair continues to redefine bodycare with products designed to nourish and celebrate all skin types.

"Saltair was built on the belief that every body is welcome here—luxurious, sensorial self-care should be for everyone, every day," said Iskra Lawrence, Founder of Saltair. "As a busy mom of two, I know how much those little moments of care matter, and I'm so proud that Saltair is making them more accessible. Having our products launch at Ulta Beauty is a huge milestone and I'm excited for all those who've been asking for certain products to finally be able to experience them in store!"

Ulta Beauty, the leading retailer for curating the best in beauty and self-care across all categories and price points, is the perfect partner for the brand's next phase of growth. The brand, which offers 10 indulgent scents, including fragrance-free, will offer their full assortment ranging from $12 to $26 and will be certified under Ulta Beauty's Conscious Beauty pillars.

"We are thrilled to welcome Iskra and Saltair to the Ulta Beauty family," said Lisa Tamburello, Vice President of Merchandising, Ulta Beauty. "This like-minded partnership is one we know our guests will be excited to discover on our shelves, especially as we continue to expand on our body care assortment with accessible, inclusive and Conscious Beauty certified options that meet the self-care and wellness needs of our guests of all ages. From the irresistible scents, efficacious skin-first ingredients, elevated and beautiful packaging, and how the brand authentically celebrates self-love, confidence and empowerment, Saltair will be the perfect addition to our beauty enthusiast's body care routine. We look forward to welcoming new and existing guests to our stores to shop the brand's bestsellers, the exclusive body oils and new launches to come."

Saltair's full range of body washes, lotions, treatments, lip oils and deodorants, along with the body oils, will be available at all 1,400+ Ulta Beauty stores nationwide, as well as online at ulta.com beginning February 23, 2025. This expansion represents a new chapter in Saltair's mission to make luxurious, high-quality bodycare accessible to everyone.

For more information, please visit www.saltair.com or www.ulta.com.

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SOURCE Saltair