Saks Fifth Avenue Launches Fall 2026 Campaign, "Let's Go!"

In celebration of modern glamour and New York's vibrant energy alongside an immersive concept shop

For assets, view the press kit here. 

NEW YORK, Sept. 3, 2026 /PRNewswire/ -- Saks Fifth Avenue launches its Fall 2026 campaign, Let's Go!, a bold celebration of modern glamour, self-expression, and the thrill of dressing for the season ahead. Photographed by Nadine Ijewere, the campaign stars Scarlett White, Felice Noordhoff, Divine Mugisha, Sanique, and Jae Lee. Set against the vibrant backdrops of Saks Fifth Avenue's legendary New York flagship and outside in iconic parks, the visual storytelling brings together the city's dynamic energy with the luxury must-haves of the moment.

"Let's Go! celebrates the unique role Saks Fifth Avenue plays in connecting our customers to the energy, creativity, and discovery that makes luxury fashion so compelling," said Cheryl Han, Chief Marketing & Digital Officer, Exemplar Luxury Group. "Our New York City Flagship has long been a destination where culture and commerce come together, and this campaign extends that influence across our stores and digital channels nationwide, creating new reasons for our customers to engage with Saks and discover the very best in fall fashion."

Capturing how New York's energy spills onto the streets, leading customers to gather at Saks, the campaign highlights a transformed flagship where fashion devotees meet to shop and leave fully charged with creative ideas. This unmistakable cool ripples across the country— drawing on an energy rooted in Manhattan, where style is whatever you want it to be, and travels from the heat of Miami to the sun-washed light of Los Angeles. Showcasing fall collections that embrace glamour with conviction, defined by long, lean silhouettes and deep, saturated shades, inviting customers to be seen in featured luxury brands including Khaite, Tom Ford, Prada, Jil Sander, Loewe, Altuzarra, Ulla Johnson, Balmain, Valentino Garavani, Balenciaga, Ralph Lauren Collection, Ferragamo, Proenza Schouler and more.

"Let's Go! captures the unmistakable rush of energy that comes with a new season and the endless possibilities of getting dressed," said Elle Strauss, SVP, Creative, Exemplar Luxury Group. "The campaign feels spontaneous, confident and distinctly New York. Through Nadine's vibrant perspective, we created a visual world that celebrates the season's striking fashion and freedom to make it your own."

For the first time, the luxury retailer will bring the campaign to life in a new curated concept shop on the first floor of the New York flagship store. Designed as a creative clubhouse for fashion insiders to gather and enjoy art, vintage magazines, cultural events, and unexpected finds. The space will have products co-curated by the luxury retailer's Fashion Directors—Chloe King, Women's and Bruce Pask, Men's— and features a shoppable assortment of chic giftables, soft accessories, homeware, handbags and shoes. The space includes a gallery exhibition, titled 'Beautiful People', displaying original photography by photographer Nadine Ijewere, a newsstand byLibrary180, a non-profit image reference library, featuring a curated selection of rare and collectible 90s-era magazines.

The momentum continues through October 6 with 'Let's Friday at Saks', a weekly weekend series offering DJ sets, a custom sketch artist activation and a pop-up cart serving L'Avenue at Saks coffee alongside cookies from The Rounds and Casa Bosques chocolates, complemented by custom Saks coffee tumblers and an assortment of campaign themed stickers.

The campaign is now live across Saks Fifth Avenue's digital channels and in-stores. Customers across the country can also visit Saks Fifth Avenue stores to experience windows showcasing highlighted seasonal looks. Shop the Fall collections through women's and men's Curated Edits.

ABOUT SAKS FIFTH AVENUE:

Saks Fifth Avenue is a leading destination for luxury fashion, blending bold curation with a visionary, modern point of view. Since its inception in 1924, the company has delivered one-of-a-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Through an integrated retail model, we deliver a seamless customer journey across our portfolio of stores in leading luxury markets, complemented by a strong digital presence and remote selling offerings. Saks Fifth Avenue is part of Exemplar Luxury Group, the luxury collective uniting coveted brands with unrivaled customer experiences.

Visit saks.com for more information, and follow Saks Fifth Avenue on Instagram and LinkedIn.

ABOUT EXEMPLAR LUXURY GROUP:

Exemplar Luxury Group, formerly Saks Global, is the luxury collective uniting coveted brands with unrivaled customer experiences across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Driven by a relentless devotion to our customers and powered by our talented colleagues, we offer expertly curated product assortments, unparalleled service and personalized experiences across our integrated retail model. Through strong partnerships with the world's most desired luxury brands and deep customer relationships enhanced by data-rich insights, Exemplar Luxury Group is committed to setting the standard of excellence for luxury retail.

Visit exemplarluxurygroup.com for more information, and follow Exemplar Luxury Group on LinkedIn.

CONTACT:
[email protected]

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SOURCE Saks Fifth Avenue