SUNGBOON EDITOR And Milk Touch Bring Next-Generation K-Beauty To Target Beauty Studio

The South Korean beauty brands will introduce ingredient-driven skincare and trend-forward makeup to Target guests nationwide beginning September 10

NEW YORK, Sept. 14, 2026 /PRNewswire/ -- South Korean beauty brands SUNGBOON EDITOR and Milk Touch are expanding their U.S. retail presence with their launch at Target Beauty Studio, Target's new elevated beauty destination, beginning September 10, 2026. The brands will be available through Target Beauty Studio in more than 600 Target stores nationwide in the Asian Beauty section and on Target.com.

Bringing together two distinct perspectives on modern Korean beauty, the launch introduces Target guests to SUNGBOON EDITOR's ingredient-focused, high-performance skincare and Milk Touch's playful, trend-driven approach to makeup and skincare.

The expansion comes as K-beauty continues to evolve from a discovery-led trend into an established part of American beauty routines. Through Target Beauty Studio, SUNGBOON EDITOR and Milk Touch will make Korean beauty innovation more accessible to consumers within an elevated yet approachable retail environment built around product discovery, personalized guidance and convenience.

"Target has an incredible ability to introduce consumers to new beauty discoveries while making the shopping experience feel accessible and intuitive," said Joey Chung, US Market Director, Olive International. "Launching SUNGBOON EDITOR and Milk Touch within Target Beauty Studio represents an important milestone for both brands and an opportunity to connect more U.S. consumers with the innovation, performance and creativity defining Korean beauty today."

SUNGBOON EDITOR: Ingredient-First Skincare for Targeted Results

Building on the brand's existing presence at Target, where an assortment of eight SUNGBOON EDITOR collagen masks is already available in all Target stores nationwide, SUNGBOON EDITOR is now expanding beyond masks to bring a complete, ingredient-driven skincare routine to Target guests. The expanded assortment will span 29 products across cleansers, toners, ampoules, creams, treatment pads, mists and masks.

The assortment introduces Target guests to several of the brand's signature ingredient collections, including:

• Deep Collagen: Potent anti-aging using retinol, peptides, and bakuchiol.
• Silk Peptide EGF: Smoothes and revitalizes for firmer skin.
• PDRN Pink Vitamin: Glow-boosting formulas for healthy radiance.
• Kojic Acid Niacinamide: Brightening care for a clear, even tone.
• Green Tomato NMN: Pore-care focus for refined, smooth texture.
• Blue Agave Hyal-Ion: Deep hydration for barrier support.
• Muscat Grape Vita C: Brightens for radiant-looking skin.
• Red Heartleaf BHA-Lino: Soothing care with gentle exfoliation.

"SUNGBOON EDITOR was created around the belief that the ingredients inside a product should have a clear purpose," said Chung. "Our launch at Target allows us to make that ingredient-first philosophy available to a much broader audience while giving consumers the freedom to build routines around their individual concerns and goals."

MILK TOUCH: Playful, Performance-Driven Korean Beauty

Founded in South Korea, Milk Touch offers a fresh, expressive approach to beauty across color cosmetics and skincare. The brand is known for combining playful textures, modern color stories and easy-to-use formats with the performance consumers expect from Korean beauty innovation.

At Target, Milk Touch will launch with 39 products spanning 5 main categories, including All-Day Milky Glow Cushion Foundation (16 shades), Jelly Fit Tinted Glow Tint (9 shades), Black Peel Off Lip Tattoo (4 shades), Glow Up Collagen Lip Balm (4 shades), and 2 types of Iconic Mascara.

"Milk Touch is about creating products people are excited to reach for and share," said Chung. "Target Beauty Studio gives us an exciting platform to introduce the brand to more U.S. consumers and invite them to experience Korean beauty through products that feel joyful, intuitive and effortless to incorporate into their routines."

A New Destination for K-Beauty Discovery

Target Beauty Studio brings together 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails. The discovery-led concept features elevated merchandising, rotating product spotlights, dedicated Beauty Advisors and exclusive Target Circle offers.

The arrival of SUNGBOON EDITOR and Milk Touch reflects Target's expanded focus on global beauty innovation and the growing influence of Korean brands across both skincare and color cosmetics.

SUNGBOON EDITOR and Milk Touch will be available beginning September 10, 2026, through Target Beauty Studio in more than 600 Target stores nationwide and online at Target.com. Product selection and availability may vary by location.

SUNGBOON EDITOR TARGET ASSORTMENT

• Deep Collagen Retinol Power Boosting Pad, 100 Count
• Deep Collagen Barrier Serum Mist
• Deep Collagen Power Boosting Cream in Serum
• Deep Collagen Retinol Power Boosting Capsule Cream
• Deep Collagen 7GF Ceramide Advanced Barrier Night Cream
• Deep Collagen Retinol Boost-Up Mask 3pk
• Deep Collagen Hyalu-B5 Hydrating Mask 3pk
• Essential Overnight Mask Set 4pk
• Silk Peptide EGF Intensive Smoothing Toner
• Silk Peptide EGF Intensive Ampoule
• Silk Peptide EGF Intensive Cream
• Silk Peptide EGF Intensive Gold Mask 3pk
• PDRN Pink Vitamin Glow Boosting Ampoule
• PDRN Pink Vitamin Glow Boosting Capsule Cream
• Kojic Acid Niacinamide Radiance Soothing Gel Cleanser
• Kojic Acid Niacinamide Brightening Ampoule
• Kojic Acid Niacinamide Brightening Capsule Cream
• Green Tomato Deep Pore Double Cleansing Ampoule Oil
• Green Tomato Deep Pore Cleansing Ultra Whipping Foam
• Green Tomato NMN Pore Hydro Soothing Toner
• Green Tomato NMN Pore Minimizing Ampoule
• Green Tomato NMN Pore Minimizing Cream
• Blue Agave Hyal-Ion Hydrating Ampoule
• Blue Agave Hyal-Ion Hydrating Barrier Cream
• Muscat Grape Vita C Brightening Ampoule
• Muscat Grape Vita C Brightening Cream
• Red Heartleaf BHA-Lino Relief Ampoule
• Red Heartleaf BHA-Lino Soothing Cream

ABOUT SUNGBOON EDITOR

SUNGBOON EDITOR is an ingredient-focused South Korean skincare brand dedicated to creating thoughtful, high-performance formulas for a range of skin concerns. Through carefully selected ingredients, targeted skincare technologies and approachable formats, the brand helps consumers build effective routines tailored to their individual needs. For more information, visit https://sungbooneditor.com/.

ABOUT MILK TOUCH

Milk Touch is a South Korean beauty brand offering makeup and skincare designed to make everyday routines feel effortless, expressive and enjoyable. Combining trend-forward formats with the innovation and sensorial appeal associated with Korean beauty, Milk Touch creates products consumers will want to reach for—and share—again and again. For more information, visit https://milktouch.us/.

MEDIA CONTACT:
Jen Betts
Innovative PR
(310) 490-7278
[email protected]

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