ST. THOMAS UNIVERSITY TIES FOR FIRST PLACE IN GLOBAL BUSINESS STRATEGY COMPETITION
The competition challenges students to manage virtual athletic footwear companies while developing their knowledge in business policy and strategy. Teams are critiqued on five performance metrics: earnings per share, return on equity, stock price, credit rating and image rating. The game simulates real-world business conditions in a growing global market over several years. Students manage the complexities of production, distribution to wholesale retailers, marketing, operations, facilities, compensation, and competitive positioning. The simulation mirrors the operations of real athletic footwear companies, including managing both branded and private‑label products across four major geographic regions: Europe-Africa,
Team A SMIF outperformed teams from universities including California State University, University of Maryland, Texas A&M University, Florida Gulf Coast University, among others. The team includes
Through this rigorous hands‑on experience, students gained valuable insight into managing a complex global business under competitive market conditions. "The exceptional performance of our STU teams against not just the best American universities, but the entire world, is a concrete example of how we are achieving excellence and living up to our slogan: Be Giant!" commented
About St. Thomas University
St. Thomas University (STU) is one of the South's premier Catholic universities. It is a private, nonprofit institution committed to fostering students' academic and professional success and developing them to become ethical leaders in the global community. Rich with cultural and international diversity, STU is the only Archdiocesan university in
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SOURCE St. Thomas University
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