SPINDRIFT PARTNERS WITH PATRICOF CO TO WELCOME NEW WAVE OF ATHLETE INVESTORS
Strategic investment includes
The announcement marks a first-of-its-kind partnership for Spindrift, by bringing together a diverse roster of athletes who have been longtime Spindrift® fans, including NBA champion
"This partnership is rooted in authenticity," said
Patricof Co is an investment and advisory platform for the world's most elite professional athletes. Patricof has a track record of making investments that align world-class athletes with companies that reflect their personal values. Spindrift's commitment to real ingredients that help consumers lead healthier, happier lives deeply resonated with this group of athlete investors.
"This came together organically as the athletes know and really love the product," said
"Spindrift checks all the boxes I've been looking for, and I'm just excited to be a part of it," said
To mark the partnership, Spindrift is launching a short-form video series featuring the athletes in a blind taste test format across social platforms. The content captures each athlete's genuine reactions as they taste Spindrift flavors and draft their starting Spindrift lineup alongside a surprise "gag" flavor. The videos emphasize Spindrift's real squeezed fruit difference and highlight why it's become the go-to beverage for those prioritizing wellness and great taste. The videos also reflect the athletes' authentic connection to the Spindrift brand, shown through their familiarity with the flavors and how naturally they describe what sets Spindrift apart.
"It's easy to invest in something you truly enjoy," said
For more information on Spindrift, visit https://drinkspindrift.com/.
About Spindrift Beverage Co.
Spindrift Beverage Co., Inc. is making every beverage a positive force of nature. Founded in 2010 on the belief that the best tastes come directly from nature, every Spindrift® product is proudly made the hard way with real squeezed fruit. Spindrift does things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. From searching worldwide to source the best-tasting fruit to prioritizing quality throughout their carefully-hewn manufacturing process to their best-in-class sensory process, every Spindrift is crafted to celebrate the aroma, texture, and taste of real squeezed fruit – never from concentrate - in every sip. Spindrift® sparkling water is available nationwide, and Spindrift® SODA is available in select retailers and online. The company donates to environmental not-for-profits through membership in 1% For the Planet. Spindrift is headquartered in
About Patricof Co
Patricof Co (P/Co) is a highly specialized private investment platform designed to meet the unique business needs of professional athletes. Through strong relationships with its athlete clients built through a differentiated service offering and deep consumer sector expertise, P/Co aims to provide strategic capital to support the continued growth of the brands in which it invests. Please visit www.pco.com and follow @patricofco on Instagram for more information.
About Gryphon Investors
Gryphon Investors is a leading middle-market private investment firm focused on profitably growing and competitively advantaged companies in the Business Services, Consumer, Healthcare, Industrial Growth, Software, and Technology Solutions & Services sectors. With more than
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SOURCE SPINDRIFT
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