SOUR PUNCH® Bacon Bites: April Fool's Prank, or Next Big Thing?

Sour Punch candy launches new maple bacon flavor just in time for April Fool's Day

LA PORTE, Ind., April 1, 2025 /PRNewswire/ -- Leading sour brand, SOUR PUNCH^® candy, is now making maple bacon flavored Sour Punch Bites. No. This is not an April Fool's joke. These sweet, savory, and sour bites are the real deal!

The new Bacon Bites item was inspired by the brand's release of similarly unique flavors on April Fool's Day in years past. In 2022, Sour Punch announced Sour Cream & Onion flavored Bites - an item which was never released, but which drew a great amount of attention from consumers.

Piggy-backing Off Pickle Roulette

In 2023, the brand came back with Sour Punch Pickle Roulette Straws, an all-green pack of sweet and sour fruit-flavors like lime, green apple, and watermelon with random pickle flavored straws hiding among them. The item was meant for a limited time only release, but consumers' overwhelmingly positive reactions to the fun, playability of this delicious candy encouraged the brand to make both Pickle Roulette Straws and Bites a permanent part of the Sour Punch brand family.

The award-winning Pickle Roulette flavor ultimately led the brand to get even a little more creative with flavor, making candy fans pause and ask…is SOUR PUNCH Bacon Bites real?    

Senior Product & Innovation Manager, Kyle Stout, shared, "With the April Fool's Day success of the Pickle Roulette in 2023, we wanted to create a product that had fans questioning once again if it was real. Bacon has been on trend for other food categories, and we thought it would be fun to bring it to sour candy. The flavor was designed to have a subtle bacon taste while delivery a nice maple flavor to offset the bacon."

"Sometimes all it takes is pairing two unlikely flavors that create something special," added Vice President of Marketing, Kristi Shafer.

More Bacon, Please

As the first savory item in the brand's lineup, the new bites are a combination of sweet maple syrup and savory smoked bacon flavors, smothered in the signature Sour Punch blend. And fear not – this product is Kosher certified. No pigs were harmed in the making of this product.

To learn more about this unique & delicious addition to the Sour Punch candy lineup, click here: https://shop.americanlicorice.com/products/sour-punch-bacon-bites

About Sour Punch Candy

SOUR PUNCH^® candy offers a wide variety of mouth-watering, sweet-yet-sour chewy treats to excite candy fans of all ages. One of the first brands to enter the sour candy market in the 1990's, Sour Punch candy continues to tease taste buds with its fun colors and fruity flavors, each packing an extra "punch" of sweet, sour, savory, even spicy! Sour Punch candies satisfy sour cravings in a variety of forms including Straws, Bites, Twists, and fun shapes.

About American Licorice Company

Family-owned and operated since 1914, the American Licorice™ Company is one of the original licorice manufacturers in the United States, and one of oldest privately held candy companies in the industry. American Licorice seeks to bring happiness in every bite with the best-selling brand of licorice candy in the western United States, Red Vines^® candy. In 1990, American Licorice Co. was one of the first candy companies to expand into the sour candy market with the launch of Sour Punch^® candy. American Licorice is headquartered in La Porte, IN and has a production facility in Union City, CA.

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SOURCE American Licorice Company