SNAC International Releases 2025 State of the Industry Report

Report dives deep into consumer snacking trends, brand and category sales numbers

ARLINGTON, Va., May 29, 2025 /PRNewswire/ -- SNAC International, the leading trade association for the global snack industry, announces the release of its 2025 State of the Industry Report in a special edition of its annual magazine, SNAC World. Developed in partnership with Circana and Sosland Publishing, the report presents comprehensive dollar and unit sales data across all major snack categories, spotlights top-performing brands, and examines the consumer behaviors, preferences, and market forces shaping today's snacking landscape—including a special feature on the growing role of nutrition innovation across the category. Some of the key findings include:

1. Market Growth: The snack food industry's sales increased 4.8% over the past year, reaching $156 billion.
2. Health-Conscious Snacking: Sales of snacks labeled as "low-sodium" and "organic" have increased 12%, indicating a shift towards healthier options.
3. Flavor Preferences: Spicy and globally inspired flavors, like sriracha and harissa, have experienced a 15% rise in consumer popularity.
4. Snack Timing: Afternoon snacking has become more prevalent, with 35% of consumers indicating they snack between 2 and 5 PM.
5. Portion Control: Sales of single-serve snack packages have grown by 10%, indicating a consumer emphasis on portion control and convenience.

Category-specific data highlights the scale of several key segments within the broader snacking universe: cookies reached $11.8 billion in sales, crackers generated $9.5 billion, and potato chips accounted for $8.8 billion.

"At SNAC International, we're committed to delivering insights that go beyond the surface," says Christine Cochran, CEO of SNAC International. "Understanding how and why consumers snack helps our members make smarter, faster decisions. I'm proud of our team for providing actionable data that empowers brands to anticipate trends and lead with confidence in an evolving marketplace."

The full report, including category-specific sales data, can be downloaded here: SNAC World's Official State of the Industry Report. 

About SNAC International 
Founded in 1937, SNAC International (formerly Snack Food Association) is the leading international trade association for the snack industry representing over 200 companies worldwide, including suppliers, marketers, and manufacturers. Upon its three pillars of education, advocacy, and networking, SNAC is committed to connecting the snack industry to create growth and opportunity. For more information, visit www.snacintl.org.  

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SOURCE SNAC International