SHOW TOTE DEBUTS NEW COLLECTION, REIMAGINED BRAND EXPERIENCE

The Bag That Gets You In, Now Comes in Even More Clutch

NEW YORK, Sept. 22, 2026 /PRNewswire/ -- Show Tote, the female-founded accessories brand redefining venue-ready style, today unveiled a new collection alongside a refreshed brand identity and redesigned digital experience, marking the next evolution of "The Bag That Gets You In."

The new collection builds on that original idea, proving that function doesn't have to dictate fashion. From timeless neutrals to statement-making brights, each style is designed to feel like an intentional part of the outfit rather than something chosen simply because it meets the rules.

The redesigned collection introduces seven refined silhouettes across clear and leather styles, each offered in a range of colorways. The clear collection pairs transparent silhouettes with colorful leather trim in Onyx, Saddle Brown, Lipstick Red, Chalk White, Kelly Green, Midnight and Maroon. The assortment is complemented by collectible charms and Game Day Ribbons designed to personalize each bag for the moment. .

Founded by childhood friends Christine Kane and Deborah Bowles, Show Tote was born from a frustration millions of women know well: arriving at an event only to discover their bag doesn't meet the venue's restrictions. They saw an opportunity to create something that didn't exist: a bag designed with venue policies in mind that women would choose to carry regardless of the rules.

"Our whole reason for creating Show Tote was to eliminate that moment at the door when your bag becomes a problem," said Christine Kane, Co-Founder of Show Tote. "But we quickly realized women wanted more than something that simply met venue requirements. They wanted a bag they'd choose even if there weren't any rules. That's what this next chapter is about: making the bag that gets you in the bag you actually want to bring."

With their enhanced structure and premium finishes, the collection reflects Show Tote's evolution from a functional solution into a fashion-first accessories brand. Prices for the clear collection range from $148 to $168, while the leather collection ranges from $268 to $378.

The evolution extends online with a completely redesigned website that brings Show Tote's new visual identity to life and offers a more intuitive way to discover and shop the collection. Simply enter your venue and the compliant styles pop-up with ease.

What began as a solution for concerts has grown into a brand sitting at the intersection of fashion, music, sports and culture, creating accessories for women whose calendars are built around experiences. Whether it's a sold-out show, game day, a weekend away or a night out, Show Tote is designed for wherever you're headed next.

About Show Tote
Headquartered in Dallas, Show Tote is the first fashion-forward bag brand designed to meet venue size restrictions without sacrificing style, offering regulation-approved, customizable bags for concerts, festivals, stadiums, and beyond. Founded by lifelong friends Christine Kane and Deborah Bowles, Show Tote is built for the rules, but made to stand out. For more information, visit www.showtote.com.

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SOURCE Show Tote