Revo and Lexus Join Forces to Launch Exclusive Eyewear Collection

A Collaboration Celebrating Revo's 40th Anniversary and Lexus' Commitment to Excellence

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- Revo, the premium performance eyewear company known for its high-quality sunglasses, is thrilled to announce a groundbreaking partnership with Lexus, the iconic luxury automotive brand, to introduce an exclusive collection of premium sunglasses. This collaboration brings together Revo's cutting-edge NASA-based lens technology and Lexus' refined design philosophy to deliver a line of eyewear that redefines performance, style, and luxury.

The Revo | Lexus collection features four standout styles: Crafted, Spindle, Podium, and Double Stint. Each pair reflects the shared values of both brands, integrating Lexus-inspired design elements, including curated color palettes, carbon fiber inlays, and rubber accents, as well as Revo's best-in-class polarized lenses.

The collection offers two dynamic sport styles developed in partnership with Lexus Racing and two lifestyle designs reflecting the understated luxury Lexus is renowned for. Signature details, such as engraved logos and the unique DayGlow yellow of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars, add a bespoke touch to each frame.

Lexus Lifestyle:

• Crafted: A unisex vintage-inspired square style featuring an integrated spring hinge, stitched leather top bar, and removable leather side shields.
• Spindle: Sleek navigator sunglass with built-in comfort, carbon fiber temples and inlay details.

Lexus Sports Style:

• Podium: Inspired by Lexus Racing, this sporty square wrap style boasts unique details and an exciting pop of color.
• Double Stint: A sleek unisex wrap style equipped with Lexus Racing-inspired elements.

"Revo is honored to partner with a brand that shares our unwavering commitment to excellence," said Cliff Robinson, CEO of Revo. "This collaboration perfectly captures the essence of both companies—thoughtful craftsmanship, refined design, and a focus on delivering unparalleled experiences. As we celebrate Revo's 40th anniversary, we are proud to continue pushing boundaries and embracing exciting collaborations like this."

"The Revo | Lexus collection showcases the exceptional quality and craftsmanship synonymous with both brands, while also highlighting elements unique to Lexus," said Jeff Bal, Lexus Marketing. "With inspiration from Lexus' signature taillight to the iconic black and DayGlow yellow livery of the Vasser Sullivan Championship Racing Lexus RC F GT3 race cars, Lexus details are thoughtfully incorporated throughout this collection."

The Revo | Lexus collection will debut with exclusive luxury packaging, further distinguishing the eyewear from Revo's existing premium line-up.

To learn more about Revo's sunglasses and the exciting Lexus collection visit: http://www.revo.com

ABOUT LEXUS:
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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About Revo

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Now, 40 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo sunglasses and goggles are sold globally on Revo.com and in the optical, golf and specialty channels. Revo has two flagship retail locations: Soho, New York City and Barcelona, Spain. 

For more information, visit www.revo.com.

Press Contact: Lynn Munroe, 845-548-1211, https://www.revo.com/

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SOURCE Revo