Rest® Launches Me.No.Pause: A Cultural Movement Celebrating Women Navigating Perimenopause and Menopause

Rest Sleep Wellness Advocate, Drew Barrymore, to Lead the Initiative and Invite Women to Reclaim Their Sleep

NEWARK, Del., Sept. 10, 2026 /PRNewswire/ -- Award-winning bedding brand, Rest^® is proud to announce the launch of Me.No.Pause, a cultural movement celebrating women who refuse to let perimenopause and menopause put life on hold. Built on the belief that this chapter is meant to be lived on one's own terms, Me.No.Pause invites women to share the highs, lows and everything in between through their stories, anecdotes and helpful tips that honor this transformational experience. The movement also builds on Rest's longstanding support for women going through perimenopause and menopause, an area the brand has championed since 2022 with the release of their initial product line, Evercool^®.

"Sleep is the key ingredient that keeps everyone going, especially women navigating perimenopause and menopause, and that's exactly what Evercool^® makes possible for hot sleepers," said Andy Nguyen, CEO and Co-Founder of Rest^®. "Through Me.No.Pause, we're deepening our commitment to women and shifting the conversation around perimenopause and menopause into one that celebrates, supports and empowers them on their journey."

As part of the initiative, Rest^® is introducing a Me.No.Pause landing page that will feature community-driven collaborations, giveaways, valuable resources and opportunities to share personal experiences. While Rest^® is dedicated to supporting women that are navigating sleep challenges related to perimenopause and menopause, the brand remains committed to provide all individuals with options for their own personalized comfort when it comes to sleep.

"Sleep changes during perimenopause and menopause are real, but that doesn't mean life has to stop," said Drew Barrymore, Rest^® Sleep Wellness Advocate. "What I love about Me.No.Pause is that it speaks to something so many women are going through but don't always feel they can talk about openly, and I'm proud to be part of a movement that helps women feel seen, supported and less alone in it."

To commemorate the campaign, and support more comfortable and restorative sleep, Rest^® is releasing the Drew Barrymore x Rest Evercool Eye Mask, a limited-edition collaboration with iconic actress and luminary talk show host, and Rest^® Sleep Wellness Advocate, Drew Barrymore. Featuring a blue and ivory floral design, the eye masks utilize Rest's proprietary Evercool^® fabric which provides temperature-regulating and moisture-wicking technology, and is one of the coolest materials on the market.

The Me.No.Pause campaign officially kicks-off on October 1 to celebrate Menopause Awareness Month and will continue to evolve through additional partnerships and storytelling initiatives.

To learn more, access resources or join the conversation, please visit Rest.com/menopause.

ABOUT REST^®
Rest^® is on a mission to redefine sleeping comfort by creating personalized solutions to real sleep issues through innovations in form, function and technology. The Evercool^® collection is Rest's first breakthrough, science-backed range of products, specifically designed to support temperature regulation and all night comfort. Many of Rest's products are eligible for purchase using Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA). The brand has received widespread recognition, including Good Housekeeping's Best Bedding Awards for the Evercool^® Cooling Comforter (2023, 2024, 2025, 2026), Apartment Therapy's Best List Awards (2023), Health Sleep Awards for the Evercool^®+ Cooling Sheet Set (2025), and Men's Health Sleep Awards for the Evercool^® Cooling Pillow (2025). To learn more, please visit www.rest.com.

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SOURCE Rest