QVC Debuts Exclusive RM Studio x Rebecca Minkoff Collection

Rebecca Minkoff's feminine edge with everyday wearability only found at QVC

WEST CHESTER, Pa., Sept. 3, 2025 /PRNewswire/ -- QVC^®,  a live social shopping brand, is joining forces with global fashion designer Rebecca Minkoff to launch RM Studio x Rebecca Minkoff - a capsule collection created exclusively for QVC. The apparel line is available now on QVC.com and will premiere on-air during "Fri-Yay" starting at 5 p.m. ET on September 5^th.

"Our customers look to QVC for fashion that feels current, wearable, and infused with personality for all generations," said Mara Sirhal, Chief Merchandising Officer at QVC. "RM Studio x Rebecca Minkoff delivers on every level, giving our shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle — from day to night."

True to Minkoff's bold aesthetic, the collection delivers feminine, edgy designs that balance structure and softness with confidence and comfort. Each piece invites shoppers to play with proportion through artful pleats, ruching, and innovative patterns – from statement jackets, denim, and chunky knits to everyday essentials. The collection offers wardrobe staples in elevated silhouettes designed to move with you, flatter you, and make a statement.

"QVC has a unique ability to bring designers and customers together through storytelling and connection, which made them an ideal partner for our brand," says Rebecca Minkoff. "Through this collaboration, we are distilling the essence of our flagship brand into everyday pieces and inspiring women to embrace their authentic selves - while making designer fashion more accessible than ever."

Developed in collaboration with Rachael Barnard, the Apparel Design & Manufacturing Executive for Rebecca Minkoff at Sunrise Brands, the collection reflects QVC's commitment to bringing coveted brands to life through storytelling — allowing customers to experience the line in real time and shop with confidence while maintaining quality and signature style.

The RM Studio x Rebecca Minkoff collection is available in sizes XXS–3X in both regular and petite, with pricing ranging from $50–$150 (pricing is subject to change). For more information and to shop the collection, visit QVC.com.

About QVC
QVC^® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or X, or follow QVC on Pinterest, YouTube or LinkedIn.

QVC Group, Inc. (NASDAQ: QVCGA, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN^®, Ballard Designs^®, Frontgate^®, Garnet Hill^® and Grandin Road^® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.

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SOURCE QVC