Pure Genius Protein Launches Protein + Fiber Shots To Fill Nutrition Gap

Two Essential Nutrients, One Small Shot

NEW YORK, Sept. 1, 2026 /PRNewswire/ -- Pure Genius Protein, the nutrition company co-founded by Mel Robbins, today announced the launch of Protein + Fiber shots, the brand's first major product innovation since its debut. Combining 20 grams of high-quality protein with 5 grams of fiber in a convenient 3.38-ounce shot format, the new product was developed to address one of the most critical nutrition gaps: approximately 95% of Americans fall short of recommended fiber intake, making fiber one of the most underconsumed nutrients in the American diet.

Developed alongside Pure Genius' Scientific Advisory Board and spearheaded by Dr. Amy Shah, MD, a double board-certified physician specializing in gut health and women's wellness, and Dr. Lucia Aronica, PhD, Stanford lecturer, and world-renowned epigenetics researcher, the new Protein + Fiber shot is the solution that makes the two essential nutrients easier to consume in one simple, grab-and-go shot.

"Fiber plays a crucial role in digestive, gut, and metabolic health, along with blood sugar regulation and satiety, yet it's one of the most overlooked nutrients in the American diet," said Dr. Amy Shah. "At the same time, protein is essential for maintaining muscle, and together they help keep you energized throughout the day and support healthy aging. The problem is that most people treat protein and fiber as two separate projects, and usually manage only one. We formulated this product to offer the first pocket-sized solution that can provide a realistic, repeatable dent in daily fiber and protein shortfalls."

While protein has become the centerpiece of modern wellness, nutrition experts stress that fiber is one of the most important tools in our longevity toolkit. Both nutrients play vital roles in supporting overall health, however, they rarely exist together in convenient, low-calorie foods. Protein-rich foods like meat and dairy contain little to no fiber, while fiber-rich fruits, vegetables and whole grains typically provide no protein. Existing grab-and-go options often require added sugars, excess calories or extensive preparation, leaving consumers to choose between convenience and balanced nutrition.

"What we eat influences far more than our waistline, it actively programs how our genes behave," adds Dr. Lucia Aronica. "This is the science of nutritional epigenetics. Fiber is one of the most powerful examples: beyond supporting gut health, it is consistently associated with a lower risk of several major chronic diseases, and emerging research shows it shapes gene expression in ways that affect how we age. Pairing it with high-quality protein in a format people will actually use every day is exactly the kind of simple choice that can add up to something profound over time."
Formulated with a soluble tapioca prebiotic fiber that dissolves clean and sits easy on the stomach, alongside the high-quality protein people know and love from the original Pure Genius Protein shot, Protein + Fiber has just 100 calories with zero sugar and zero fat. Built for the people who have the hardest time hitting nutrition goals in the first place - busy parents, people on GLP-1 medications eating far less, and older adults whose appetite has dropped, it requires no prep and delivers a light, juice-like texture with no grit, chalk or heft, so you can drink it without feeling bloated or full.

"When Dr. Amy joined Pure Genius' Scientific Advisory Board her first request was to add fiber to the product," said Robbins. "It took a year to develop a product that met her medical criteria, and it was worth all the effort. Protein + Fiber isn't just our newest launch, it's the culmination of a shared vision we had from the beginning and the next chapter of what we have always believed Pure Genius could become – making healthy choices feel easier and convenient so they become everyday wins."

Available in two delicious new flavors, Mango Banana and Orange Blast, Pure Genius Protein + Fiber retails for $48 for a pack of 12, $3.20 each for 24, and $3 apiece for 36, through the company's website, PureGeniusProtein.com, as well as Target and Amazon. The product joins Pure Genius' existing line of high-quality protein shots that have garnered a loyal following since the brand's market debut.

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ABOUT PURE GENIUS PROTEIN
Pure Genius Protein is a nutrition company built around one mission: create simple, research-backed, innovative products that help you live a better and healthier life. Its first product is a protein shot containing 23 grams of high-quality, complete protein in a TSA-friendly 3.38 oz bottle designed for busy schedules, travel, long shifts, low appetite days, and everything in between. Pure Genius Protein shots are 100 calories, zero sugar, zero fat, shelf-stable, and gluten-free, with no artificial flavors or sweeteners. It has a surprising, fruit-forward flavor, zero chalkiness, and tastes just like drinking juice. Co-founded by Mel Robbins and launched with a world renowned scientific advisory board in 2026, Pure Genius Protein is designed to make getting high-quality protein on the go more convenient and accessible for real life. For more information, visit www.puregeniusprotein.com or follow along on social at @puregeniusprotein.

ABOUT MEL ROBBINS
Mel Robbins is one of the most influential voices in life improvement, wellness, and modern media. A global force in podcasting and publishing, she is the author of The Let Them Theory, the #1 selling book of 2025 with more than 10 million copies sold in the first 12 months and translations in 66 languages. Robbins is also the creator and host of the Golden Globe-nominated The Mel Robbins Podcast, which Apple and Spotify named the most shared and followed podcast in the world this year and has 11 million weekly podcast listeners in 194 countries. As a Time Woman of the Year honoree with more than 40 million followers online, Robbins is celebrated globally for the life-changing impact of her work. 143 Studios, her award-winning media company, produces transformative, research-backed podcasts, courses, original series, brand partnerships, and live events. She is renowned for turning research into simple, practical tools people use immediately, bridging the gap between knowing what to do and doing it. Pure Genius Protein is her first-ever consumer product, inspired by the experts on her podcast, and built with the same philosophy: simple, science-backed, and helpful.

ABOUT DR. AMY SHAH
Dr. Amy Shah is a leading expert in the role nutrition plays in health, longevity, and hormone regulation. She has been in clinical practice for 22 years as a double-board certified medical doctor with specializations in nutrition, internal medicine, and immunology. She has a degree in nutrition from Cornell University, completed her residency at Harvard University/Beth Israel Deaconess Medical Center, and her fellowship at Columbia University Medical Center. Dr. Shah is the author of three bestselling books about nutrition, hormones, and lifestyle changes, and through her online education platform AmyMD, has helped millions of people to transform their health.

ABOUT DR. LUCIA ARONICA
Dr. Lucia Aronica is a Lecturer at Stanford University School of Medicine with nearly two decades of research experience in epigenetics and nutrigenomics, specializing in how food actively programs your genes. Her research, featured in the 2024 Netflix documentary You Are What You Eat: A Twin Experiment, demonstrated that targeted dietary changes can reverse biological aging by up to two years in just eight weeks. She created Stanford's first courses in nutritional epigenetics and developed the Epinutrition framework, a clinical approach that treats food as epigenetic information. A TEDx speaker, she presents to over 10,000 clinicians annually.

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