Public Launches New Brand Campaign

Public sunsets community and social feed in app, debuts new TV ad spots and billboards in New York City, as the brand focuses on long-term and serious investors

NEW YORK, June 10, 2025 /PRNewswire/ -- Public, the platform for long-term investing, announces a new brand campaign with the tagline: "Investing for those who take it seriously." The launch of this campaign marks the evolution of Public from a social investing app to a world-class investing platform built for investors who build and manage sophisticated portfolios. Last week, Public announced that it had ended its social feed as AI features like its research assistant Alpha, and investment index builder, Generated Assets, serve customer needs in a much more efficient and intelligent way.

The campaign starts with a new advertisement featuring Timothy Olyphant that pokes fun at the casual and risky investing culture that has emerged over the past years. The spot is followed by a series of three Public member testimonials telling their own stories about how they take investing seriously.

The campaign will begin running on Tuesday, June 10, across national cable, primarily focusing on business networks like CNBC, Fox Business News, and Bloomberg, as well as streaming and digital media like Meta and YouTube. The concept and script for the 30s and :15s spots were created in-house and produced with Public's partner, Bindery, in Los Angeles.

"When we launched Public in 2019, our focus was on social investing, but over time, the product became a complete suite for investors to grow their wealth," said Leif Abraham, Co-Founder and Co-CEO of Public. "The sophisticated product attracted more sophisticated users, and this campaign is a stepping stone for the brand to move upmarket in tandem."

"Public has evolved — and this campaign is designed to reflect that," said Zach Dioneda, VP of Brand Marketing. "We set out to create a brand moment that grabs attention with Timothy Olyphant, and pairs it with a suite of spots featuring real members who take investing seriously. Together, it signals exactly who Public is today."

Public's campaign highlights the brand manifesto upfront and continues with testimonial-style creative using real Public members. The stories spotlight various different business areas, including Public's yield and fixed income products, and data and analytics using its AI-powered insights.

Creative Links

Brand Manifesto
"Investing for Those Who Take It Seriously" ft. Timothy Olyphant (:30)

Brand Testimonials
Staying a Step Ahead | Jake S. (:60)
Making Data Driven Investment Decisions | Angela H. (:60)
Investing for the Long Haul | David F. (:60)

About Public
Public is a platform for long-term investing. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global.

CREDITS

Client (Public)
VP Brand Marketing: Zach Dioneda
Principle, Copy: Alexander Ford
Director, Brand Design: Sam Jorden

Agency/Production Partner (Bindery)
Founder, Lead Creative: Greg Beauchamp
Partner, Managing Director: Carter Collins
Executive Creative Director: Kim Devall
Producer: Laura Hockstad
Line Producer: Lendi Slover
Director: Connor Hurley

DP: Peter Steusloff
Post Producer: Laura Hockstad
Editor: Chris Hilk
Colorist: Peter Steusloff
Sound Design: Jesse Springer

Disclosures

Brokerage services by Open to the Public Investing, member FINRA/SIPC.
Investing involves risk. Not an investment recommendation

Contact: Rachel Livingston, [email protected] 

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SOURCE Public