Pryor Learning, LLC acquires PeopleKeys, Inc.

MISSION, Kan. and BOARDMAN, Ohio and DALLAS, Texas, March 26, 2025 /PRNewswire/ -- Pryor Learning, LLC ("Pryor" or the "Company"), backed by Dallas-based private equity firm Trive Capital ("Trive") and Epic Partners ("Epic"), is pleased to announce that it has acquired PeopleKeys, Inc. ("PeopleKeys"). The acquisition of PeopleKeys expands Pryor's capabilities to offer market-leading DISC assessments and benchmarking analytics as part of its training and learning curriculum. 

Founded in 2004 by Dr. Sandy Kulkin and Dr. Brad Smith, PeopleKeys is a provider of behavioral assessments, analytics, certifications, and consulting services that support hiring, upskilling, and organizational development. PeopleKeys offers behavioral assessments specializing in soft skills and the unlocking of potential workforce strengths. PeopleKeys has assessed over 1,000,000 users using specialized assessments like DISC, Teams, Values, and Behavioral Attitudes. These solutions enhance self-awareness, improve communication, and supplement the hiring process. Additionally, PeopleKeys' proprietary software offers unique insights into organizational benchmarks and historic traits for success. 

"We are thrilled to partner with a premier assessment solution that offers compelling, proprietary analytics and actionable insights for hiring, training, and upskilling," commented Steve Riehs, Chief Executive Officer of Pryor. "The combination of PeopleKeys' comprehensive assessments with Pryor's expansive content library will create a best-in-class user experience."

Brad Smith, President of PeopleKeys, commented, "The combination of PeopleKeys and Pryor allows us to expand our geographic and industry reach, unlocking new cost-effective and value-added learning journeys for our distributors and direct customers. We are expanding our capabilities from hiring to narrowing the skills gap to drive advancement and retention. We are excited about the growth potential we will unlock together."                          

About Pryor
Over the past 50 years, Pryor has offered skills-enhancing training solutions to 3 million businesses and 13 million learners. Individual and team clients can access virtual and in-person live seminars, as well as subscribe to thousands of on-demand courses delivered via Pryor's proprietary learning management system. Pryor's mission is to build training pathways to empower and upskill employees, and to help organizations in all industries retain engaged, capable, and regulatorily compliant workforces. 

About Trive
Trive Capital is a Dallas, Texas based private equity firm with more than $8 billion of regulatory assets under management. Trive focuses on investing equity and debt in what it sees as strategically viable middle-market companies with the potential for transformational upside through operational improvement. We seek to maximize returns through a hands-on partnership that calls for identifying and implementing value creation ideas.

The Trive team is comprised of seasoned investment professionals who have been involved in over 250 middle-market transactions representing in excess of $10 billion in revenue across Trive's targeted industry sectors and situations.

About Epic Partners
Epic Partners is a New York-based merchant banking firm focused exclusively on making investments in education and training related businesses.

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SOURCE Trive Capital