Pro Football Retired Players Association and RxSugar® Extend Partnership Through 2025

ARLINGTON, Va., Feb. 19, 2025 /PRNewswire/ -- Pro Football Retired Players Association (PFRPA), a national organization that develops programs and benefits for retired NFL players, today announced the renewal of its partnership with RxSugar® for 2025.

RxSugar initially joined the PFRPA community as a PFRPA Bronze Corporate Sponsor in July 2024. The partnership has since grown and thrived. The expansion to a Silver sponsorship further strengthens both organizations' shared commitment to health and wellness.

RxSugar provides a healthier alternative to traditional sugar by offering blood sugar friendly products made with allulose, a rare and natural, plant-based sugar. The company's products contain zero net carbohydrates and a zero glycemic index, making their products suitable for those trying to cut their sugar intake or those with varying diets. Consumers interested in trying RxSugar products can visit rxsugar.com/discount/PFRPA20 for 20% off their purchase.

RxSugar Founder and CEO Steve Hanley emphasized the shared vision behind the partnership's expansion, highlighting both organizations' commitment to promoting healthier lifestyle choices.

"Expanding RxSugar's corporate sponsorship with PFRPA underscores our shared mission to drive meaningful health and wellness initiatives," Hanley said. "By leveraging our synergies, we can create a lasting, positive impact on the retired NFL player community."

PFRPA Executive Director Joe Agbasi touted the growth of the RxSugar sponsorship, emphasizing the importance of showcasing key companies to an active PFRPA membership base.

"Our PFRPA Corporate Sponsorship Program provides an opportunity to promote offerings to our very engaged community of retired NFL players and their families," Agbasi said. "With a focus on products, services and business opportunities that will better the lives of our PFRPA members, we partner with companies that understand our commitment to those we are here to serve. RxSugar aligns well with our purpose, and we look forward to an even greater collaboration in the upcoming year."

PFRPA focuses on solidifying and preserving the legacy of retired NFL players by creating and managing new revenue streams, while developing meaningful health, welfare and educational programs. The organization currently provides dental and vision insurance benefits to more than 10,200 retired players and more than 3,500 players' spouses.

About Pro Football Retired Players Association (PFRPA)
PFRPA is a champion for retired NFL players, dedicated to bettering the lives of those who contributed to the game. PFRPA, the first court-established retired NFL player organization, through its leadership and dedication, has been on a mission to solidify and preserve the legacy of retired NFL players. Through the Greater Good Fund, PFRPA's 501(c)(3) charitable foundation, PFRPA develops various health and welfare programs, designed exclusively for retired NFL players. The Football Greats Alliance, PFRPA's licensing agency, develops partnerships to drive meaningful revenue for retired NFL players and provide revenue for the Greater Good Fund to support all retired players. To date, more than 10,200 retired players and more than 3,500 players' spouses have enrolled in PFRPA insurance benefits. For more information about PFRPA, visit www.pfrpa.com.

About RxSugar^®
Founded in 2019, RxSugar® is a health and wellness company disguised as a food company. RxSugar® takes a science driven approach to create innovative natural products that support metabolic health – the primary root cause of all chronic diseases. RxSugar's prime directive is to Solve For Sugar, the leading driver of chronic illness. RxSugar^® is Sugar Reimagined^®, the natural Allulose sugar that is delicious, certified and fully functional. To learn more, visit https://rxsugar.com.

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SOURCE Pro Football Retired Players Association