Pocketnest Integrates with CU*Answers

Digital banking integration to deliver personalized financial tools to millions

DETROIT, May 21, 2025 /PRNewswire/ -- Pocketnest, the woman-founded financial wellness platform, integrates with CU*Answers' digital banking solution, It's Me 247 online banking. The integration delivers hyper-personalized financial guidance to more than 200 credit unions and the 2.1 million members they serve nationwide.

"By partnering with Pocketnest, credit unions in the CU*Answers network will have access to a strong toolset to help members achieve better financial health," said Geoff Johnson, CEO, CU*Answers. "It will also provide those credit unions with new opportunities for deposits, lending products, lending revenue, and non-interest income—and all of this will be available at a reduced price thanks to the power of a cooperative."

Pocketnest's latest digital banking integration with CU*Answers kicks off with Frankenmuth Credit Union, the first to launch Pocketnest through the CU*Answers digital platform, with other network credit unions soon to follow suit.

With more than 50 enterprise clients, including MSU Federal Credit Union, Community Financial Credit Union, MAPS Credit Union, and ELGA Credit Union, Pocketnest increases member financial wellness by an average of 57 percent and identifies millions of dollars in cross-sell revenue for credit unions.

"Integrating with the CU*Answers platform brings together our powerful financial wellness tools and their trusted digital banking ecosystem," said Jessica Willis, CEO and founder, Pocketnest. "It's a natural fit that makes it easier than ever for credit unions to support their members' financial health—right inside the platforms they already know and use every day."

Pocketnest offers a holistic approach to financial wellness, using behavioral science and generative AI to deliver personalized guidance across ten core financial areas—from budgeting and debt payoff to estate planning and taxes. The platform also provides deep member insights, helping credit unions foster engagement and uncover revenue opportunities.

The Pocketnest integration is now live and available to all credit unions in the CU*Answers network at a specially negotiated rate.

Pocketnest, Inc.^™ is the pioneering force driving digital innovation in the financial services industry. The premier white-labeled, AI-enabled platform empowers financial institutions and employers to cultivate deeper connections with digitally native Millennial and Gen X clients through personalized financial education, advice, and tools. By translating each user's unique situation into hyper-personalized digital experiences, Pocketnest helps institutions guide their community toward financial independence, build trust and loyalty, and foster enduring relationships—while identifying millions of dollars in cross-sell revenue opportunities. Launched in 2019, the fintech is Google- and IBM-accelerated and is featured in Fast Company's Innovation by Design Awards.

CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE^® processing system (online and in-house) and Internet development services featuring It's Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded in 1970, CU*Answers is a 100% credit union-owned cooperative CUSO providing services to credit unions representing over 2.2 million members and $32 billion in credit union assets.

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SOURCE Pocketnest