PRIME ENERGY NAMED OFFICIAL ENERGY DRINK OF THE PICKLR

To Celebrate the Partnership, The Picklr and Prime Energy Will Host Contest to Give Away Two One-Year Supplies of Prime Energy

SALT LAKE CITY, July 15, 2025 /PRNewswire/ -- The Picklr, the world's fastest-growing indoor pickleball franchise, announced a dynamic new partnership with PRIME Energy, officially naming the popular beverage brand as the Official Energy Drink of The Picklr. The partnership marks a significant milestone for The Picklr, as it pairs the franchise with one of the world's most recognizable energy drink brands.

As The Picklr scales its global footprint and player community, PRIME Energy will serve as an in-club exclusive, bringing its high-performance beverages directly to the courts. The energy brand will be featured across The Picklr's nationwide network of clubs through branded courtside signage, exclusive product placement, and integrated digital content, bringing a new layer of performance support and brand experience to every club visit.

"Many of our members are already PRIME Energy fans, and now it will be a part of their everyday experience at The Picklr," said James Hurlock, Chief Brand Officer of The Picklr. "This partnership brings together two game-changing brands, reshaping how people engage with performance and community. Our players bring passion and intensity to the court every day, and PRIME Energy reflects that same drive. Together, we're building more than a game; we're creating a lifestyle."

"Pickleball is growing fast, and so is the demand for energy that supports performance. PRIME Energy delivers 200mg of caffeine, zero sugar, and bold flavor—crafted for adults 18 and up—now available at The Picklr to fuel players on and off the court," says PRIME.

The partnership kicks off immediately, with a social media giveaway, hosted on The Picklr's Instagram Channel, giving away two (2) one-year supplies of PRIME Energy to two of their followers who enter to win. Additionally, the partnership will also include co-branded events, promotions, and exclusive content rolling out this year across social media and at select Picklr locations.

With over 100 clubs operating or in development across the U.S., The Picklr has emerged as the dominant indoor pickleball franchise, offering premium facilities, professional coaching and a vibrant community for players of all ages and skill levels. Partnering with PRIME Energy further strengthens The Picklr's commitment to delivering a performance-forward, lifestyle-driven experience, on and off the court.

ABOUT THE PICKLR:
The Picklr is the world's fastest-growing network of premium indoor pickleball courts, offering an unparalleled experience for players of all skill levels. With more than 500 state-of-the-art clubs sold in the US, Canada and Japan, The Picklr provides programs for beginners to pros, and a vibrant atmosphere. Membership to The Picklr includes access to all club locations nationwide, free court reservations, four clinics per month, and unlimited participation in leagues, competitive play/events and tournaments. Follow The Picklr on Instagram, X, LinkedIn, Facebook, and TikTok for news on locations and tournaments, or visit https://thepicklr.com/sponsorship/ to learn more about partnering with The Picklr.

ABOUT PRIME ENERGY: 
Founded in 2022 by entrepreneurs and influencers Logan Paul and KSI, PRIME is a global lifestyle beverage brand offering a range of products designed to support how people hydrate, recover, and perform. The lineup includes PRIME Hydration, a better-for-you sports drink alternative; PRIME Energy, a zero sugar energy drink with 200mg of caffeine for adults 18+; and PRIME Rapid Rehydration, a fast-acting electrolyte solution. To learn more about PRIME and where it's sold, visit drinkprime.com/pages/where-to-buy.

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SOURCE The Picklr