POPILUSH LAUNCHES BRXL ACTIVEWEAR: WHERE SHAPEWEAR MEETS SPORT

Built for movement and designed for every lifestyle, BRXL Activewear inspires confidence in the gym and beyond

NEW YORK, March 20, 2025 /PRNewswire/ -- Popilush, the trailblazing brand known for redefining shapewear, proudly announces the launch of their new activewear line, BRXL. Drawing inspiration from Popilush's signature built-in shapewear fashion line and modern aesthetic, BRXL offers inclusive activewear designed to flatter and stay in place during even the toughest workouts, empowering women of every shape with every move.

"With BRXL, we're redefining what activewear can do. It's not just about performance—it's about confidence, comfort, and style, all in one. Whether women are pushing their limits at the gym or running errands, BRXL is designed to move with and support them every step of the way," said Eve DeMartine, CEO at Popilush.

BRXL sportswear expertly blends fashion and function, offering a durable yet comfortable mix of nylon and spandex. Highly desirable activewear features found in BRXL clothing include:

• Seamless stitching
• Streamlined cuts
• Hidden pockets
• Extra waist panels
• Cooling fabric
• Supportive under-chest elastic
• Sculpting curved side pocket design
• Adjustable features (straps on bras, length on leggings)
• All-in-one design

At launch, the BRXL line includes shorts, leggings, bras, tennis dresses and jackets available in a variety of colors, with some pieces coming in up to 10 color options. With prices ranging from $26 to $76, BRXL is an affordable, fun and high quality offering in the competitive activewear space.

With the launch of BRXL, Popilush continues its mission to empower women through innovative, stylish, and functional designs that enhance confidence and support every move. To explore the full collection, visit https://www.popilush.com/.

ABOUT Popilush
Popilush is an innovative, multifunctional lifestyle and shapewear apparel brand that seamlessly combines fashion and functionality, offering stylish clothing with built-in shapewear for comfort and convenience. Founded by CEO Eve DeMartine, a 2025 Inc. Female Founders 500 honoree, Popilush streamlines wardrobe choices for confident, on-the-go women offering a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear. Featuring a diverse range of apparel, including dresses, bodysuits, activewear, intimates, and workwear, Popilush streamlines wardrobe choices for confident, on-the-go women. Committed to body positivity and self-love, the brand's slogan, "It all starts inside," reflects its mission to enhance rather than change, ensuring every woman feels beautiful from the inside out. With high-quality, affordable contemporary designs that sculpt and support, Popilush allows every woman to express her individuality with ease and grace. To learn more about Popilush and discover their products, please visit www.popilush.com, or engage with the Popilush community on Instagram & TikTok @popilush.

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SOURCE Popilush