PLANETPLAY LAUNCHES EARTH DAY CAMPAIGN WITH CELEBRITY AMBASSADORS AND MAJOR DONATIONS DRIVE

Games legend Sir Ian Livingstone CBE, actress Briana Evigan and Formula E driver Pascal Wehrlein to help mobilise 3bn gamers as part of PlanetPlay's Make Green Moves initiative

LONDON, April 9, 2025 /PRNewswire/ -- PlanetPlay, the trailblazing not-for-profit using the power of video games for environmental action, is approaching Earth Day (April 22nd) with a powerful surge of activity designed to rally the global games industry and player community in support of a greener future.

Earth Day is now in its 45th year of focusing the minds of the world on environmental protection. The theme for this year is 'Our Power, Our Planet', and PlanetPlay is looking to make a real difference for Earth Day and beyond.

New Celebrity Ambassadors

As part of its on-going Make Green Moves (MGM) campaign, PlanetPlay is proud to unveil three new celebrity Ambassadors who will help shine a spotlight on the organisation's mission to mobilise the world's 3+ billion gamers to create real-world environmental impact. Joining PlanetPlay as official Ambassadors are:

• Sir Ian Livingstone CBE – A founding father of the UK games industry and a leading advocate for 'the power of play'
• Briana Evigan – American actress, dancer, and passionate advocate for environmental causes
• Pascal Wehrlein – German and Mauritian Formula E world champion

Briana Evigan explains why she's supporting MGM: https://youtube.com/shorts/PcO_nOYUfvw?si=-WZ7411wbkk9kKr1

Each of these high-profile figures brings a unique voice and global fanbase to the PlanetPlay movement. In their new roles, they will work closely with PlanetPlay to champion sustainability both in and beyond the video games world, including by contributing exclusive in-game content to be featured across titles from PlanetPlay's partner studios. They follow in the footsteps of fellow icons Demi Lovato, David 'The Hoff' Hasselhoff and Joe Jonas in supporting the MGM cause.

Participating Games

MGM content will feature in April across top titles including Avakin Life (Lockwood Publishing), Fishing Clash (Ten Square Games), Peridot (Niantic), and Subway Surfers (SYBO).

From April 22–29, Google Play will spotlight PlanetPlay's Earth Day campaign with a dedicated page. Players can earn Play Points boosters when purchasing MGM items in these games.

Earth Month Donations Campaign

In celebration of Earth Month – a month-long global focal point for environmental awareness and action – PlanetPlay is also kicking off a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit's expanding ecosystem of climate-positive projects.

100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world. By donating, players and game studios help drive tangible sustainability efforts while enjoying the games they love.

You can donate to the campaign here: https://planetplay.com/mgm.

Sir Ian Livingstone CBE said: "Throughout my career, I've seen how games can unlock the imagination, build skills, and inspire generations. With PlanetPlay, we have an opportunity to harness that same power for the planet. I'm thrilled to be part of a movement that turns play into purpose, and helps gamers become everyday heroes in their quest for a greener future."

Briana Evigan said: "I'm so excited about becoming an Ambassador for PlanetPlay because it's giving us the opportunity to blend storytelling and gaming in a way that helps bring people back to the heart of the earth. Stories have always been how we heal, connect, and grow, ultimately having the ability to transform the lives of millions."

Pascal Wehrlein said: "As Formula E World Champion, I've seen firsthand how innovation and technology can drive real progress in sustainability. Gaming has the power to inspire change on a global scale. That's why I'm excited to join PlanetPlay – together, we can engage millions of players in making a real impact for the planet while doing what we love."

Rhea Loucas, CEO of PlanetPlay, said: "Video games have an incredible ability to connect people, inspire action, and make change feel accessible. Earth Month and Earth Day are cornerstone moments for the sustainability movement, and we are ramping up our efforts to meet that energy.

"From welcoming powerful new Ambassadors, to launching a donations campaign – we are more committed than ever to helping gamers make green moves that matter."

To download Make Green Moves media assets, click here.

To learn more about PlanetPlay and to support the campaign, visit https://planetplay.com/mgm

Watch how PlanetPlay works: https://youtu.be/0v_O0Ji4PpE

To explore partnership opportunities, visit partners.planetplay.com

Follow PlanetPlay on Instagram | X | Facebook | YouTube | #MakeGreenMoves

NOTES FOR EDITORS

About PlanetPlay

PlanetPlay is a not-for-profit platform that empowers gamers worldwide to contribute to environmental action through in-game purchases and gameplay with our affiliated game studios. Alongside the pioneering eco-conscious games marketplace, it is also a movement designed to inspire, educate, and mobilise players to support our planet and its rich diversity of life. We are dedicated to unlocking the potential of green initiatives powered by gamers. With its vast reach and influence, the games industry has immense potential to drive positive environmental impacts. In our first year, we have driven over $2.2 million in funding for environmental and nature projects. For more information, visit www.planetplay.com

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SOURCE PlanetPlay