PACSUN MAKES A SPLASH WITH Y2K-INSPIRED SWIM COLLECTION

An Accompanying Retro-Style Infomercial Invites Customers to Dial a Dedicated Number to Unlock 30% Off

LOS ANGELES, April 1, 2026 /PRNewswire/ -- Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is diving into swim season with the launch of its Y2K-inspired swim collection. Accompanied by a playful retro-style infomercial, the drop channels the bold, carefree energy of the early 2000s, reimagined for today.

Designed for pool days, beach hangs, and everything in between, the collection spans a range of swim silhouettes, from triangle bikinis and playful cuts to high-shine metallics and throwback prints. A cheeky, retro-inspired infomercial brings the concept to life, inviting customers to dial a featured phone number to unlock an exclusive 30% off the collection.

"For our Gen Z and Gen Alpha customers, swim is a meaningful form of self-expression and a category where they define their personal style, especially as they head into summer," said Richard Cox, Chief Merchandising Officer of Pacsun. "Our Youth Report, which tracks cultural and consumer trends across younger audiences, highlights the rise of anemoia, with Gen Z gravitating toward past eras like Y2K and remixing them through a modern lens. This collection reflects that mindset through updated fits, styling, and versatility."

Pacsun's Youth Report, which captures direct insights from Gen Z and Gen Alpha consumers, serves as an ongoing lens into youth perspectives on identity, self-expression, and style. The report highlights a shift toward more personalized and participatory fashion, where trends are reinterpreted rather than followed. These insights continue to inform Pacsun's approach to product and storytelling across the brand.

The new collection is available now on Pacsun. To view the accompanying infomercial, click here.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

Press Contact:
Kate Fosha George
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SOURCE Pacsun