PACSUN LAUNCHES FIRST IN-HOUSE PREMIUM SUNGLASS COLLECTION

The new unisex line marks the brand's expansion into elevated accessories

LOS ANGELES, July 8, 2025 /PRNewswire/ -- Pacsun is excited to announce the debut of Pacsun Premium Eyewear, the brand's inaugural high-end sunglasses collection. It expands upon the youth retailer's premium offerings while continuing to evolve alongside its core customer.

Launching exclusively at Pacsun stores and online at www.Pacsun.com, the Summer 2025 Collection features unisex styles crafted from hand-polished 100% acetate. 

With a focus on elevated construction and sleek design, each pair features subtle gold branding along the interior arms—therefore, no visible logos in favor of a clean look. 

The first iteration of the new collection is composed of four core silhouettes in several different color treatments including Black, Olive, Clear, and Tortoise. Retailing at $60, each design offers a premium feel at an accessible price point.

This latest drop follows the recent launch of Field of Study, Pacsun's elevated men's apparel label, and reflects a broader strategy to introduce premium product in thoughtful, intentional drops. Both collections are part of a long-term vision for the brand: to grow with its audience and reflect the inevitable evolution of their personal style.

"Sunglasses might seem like a small detail, but they say everything about how someone shows up," said Richard Cox, Chief Merchandising Officer at Pacsun. "Launching our first dedicated eyewear collection is another step forward for the Pacsun brand. We've built our identity around youth culture, and now we're evolving alongside that community as their personal style becomes more intentional. The Pacsun Premium Eyewear collection is designed for them. It's unisex, exclusive to Pacsun, and a clear reflection of where we're headed, which is toward a more elevated, design-driven expression of the brand."

Rooted in California culture, Pacsun Premium Eyewear signals what's next for a brand that's long been at the center of youth style—and now, is growing up with its audience.

Imagery can be downloaded HERE.

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SOURCE Pacsun