Optimizely Named 'Best Content Management Platform' in 2025 MarTech Breakthrough Awards

Prestigious international annual awards program honors standout marketing, advertising and sales technology around the world

NEW YORK, Aug. 14, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, announced that it has been named the "Best Overall Web Content Management Solution" in the 8th annual MarTech Breakthrough Awards conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.

Optimizely's CMS was selected for its intuitive user experience, robust flexibility, and continuous innovation that helps marketers deliver content-rich digital experiences at scale. Built for the realities of modern content orchestration, Optimizely's CMS combines a seamless AI-powered experience, enabling marketers to create faster and deliver digital experiences that matter.

In the last year, Optimizely's CMS has achieved HIPAA-readiness across both PaaS and SaaS offerings, and received recognition across the industry for its impact and innovation. Most notably, Optimizely was named a Leader in The Forrester Wave™: Content Management Systems, Q1 2025, with the highest possible marks in the content model, taxonomy, and search; and digital workflows, versioning, and collaboration capabilities criteria. The report noted that Optimizely "lives up to its vision to be the most comprehensive content orchestration platform for marketers through ideation, planning, creation, and digital delivery."

"AI is fundamentally changing how content is discovered, and GEO is quickly becoming essential for brands that want to stay visible," said Rupali Jain, Chief Product Officer at Optimizely. "We know marketers are being asked to do more across more channels, often with fewer resources. That's why we've built a CMS that makes it easier to plan, collaborate, and publish content that actually performs. Being named Best Content Management System by MarTech Breakthrough is validation that we're solving these problems through a powerful and easy-to-use CMS."

To continue equipping marketers with the tools they need to succeed, Optimizely recently announced GEO-ready CMS features that help brands prepare for the next wave of AI discovery. This move reflects the company's commitment to keeping customers ready for what's next as digital experiences increasingly serve two audiences – humans and machines.

Optimizely's CMS is a core pillar of Optimizely One, the company's fully integrated DXP that unifies content, commerce, experimentation, and AI. Customers can experience the platform firsthand at Opticon, which kicks off in New York City on September 10, followed by London (September 30) and a virtual experience (October 21). To view the full agenda or register, visit: https://www.optimizely.com/opticon

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work, and success across a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, AdTech, SalesTech, analytics, content, and mobile marketing.

To learn more about Optimizely's award-winning CMS, visit: https://www.optimizely.com/products/content-management/

Forrester Disclaimer

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third- party trademarks cited are the property of their respective owners and are used only for reference Purposes.

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SOURCE Optimizely