ONDO Expands Into Global Performance Apparel With Acquisition of Champion System

The acquisition marks ONDO's first transaction and brings the established custom performance apparel brand into its growing portfolio

NEW YORK, Oct. 6, 2026 /PRNewswire/ -- ONDO, Inc., the New York-based performance apparel and accessories company, today announced additional details surrounding its acquisition of Champion System, the global custom performance apparel brand.

The acquisition marks ONDO's first transaction and brings together two performance-focused businesses with complementary strengths. Champion System becomes the second brand in ONDO's portfolio, extending the company's reach from performance essentials into custom cycling, triathlon, running and team apparel.

Founded by Daniel Shim, ONDO has built its business around functional apparel and accessories designed to solve everyday performance problems. The acquisition represents the company's first step toward building a broader portfolio of performance brands while preserving the identity, expertise and customer relationships that have made Champion System a trusted name among athletes and teams around the world.

Daniel Shim, Founder and CEO of ONDO, said: "Champion System has spent more than two decades earning the trust of teams around the world. We're not here to change what works: same craftsmanship, same partners, same commitment to race day. We're here to invest in what's next."

Champion System will continue to operate as a distinct brand under ONDO. The company will maintain its focus on custom technical apparel and its existing relationships with athletes, teams, clubs and partners globally.

Under ONDO's ownership, the focus will be on supporting Champion System's next stage of growth through investment in product development, digital experience, brand building and customer acquisition, while maintaining the operational capabilities and technical expertise at the core of the business.

For ONDO, the acquisition also reflects a broader evolution of the company. What began as a direct-to-consumer brand focused on performance essentials is developing into a multi-brand platform with ambitions across the wider performance apparel category.

"Custom team apparel is one of the few categories in sportswear where the product still has to perform or you lose the customer," said Shim. "Champion System has two decades of technical knowledge and a global base of teams. ONDO has spent six years learning how to build a brand and acquire customers directly. Putting the two together is the opportunity, and it is why we see this as the first of several performance brands we intend to bring into ONDO."

Champion System has served athletes across cycling, running, triathlon and other sports for more than two decades, developing custom apparel for everyone from local clubs and amateur competitors to elite athletes and professional teams.

Lever Style Corporation, Champion System's previous owner, announced the transaction on September 16. Lever Style will continue its relationship with Champion System and ONDO as a manufacturing and supply-chain partner, providing continuity across product development and production.

The acquisition represents an important milestone for ONDO as it expands beyond its original product categories and establishes a broader presence in performance apparel.

Financial terms of the transaction were not disclosed.

About ONDO
ONDO is a New York-based performance apparel and accessories company founded by Daniel Shim. The company develops functional products designed around comfort, performance and everyday movement, including its signature no-show socks and a growing assortment of performance essentials.

With the acquisition of Champion System, ONDO is expanding into a multi-brand performance apparel company serving consumers and athletes across a broader range of categories and markets.

For more information, visit ondo.com.

About Champion System
Champion System is a global custom performance apparel brand serving athletes, teams, clubs and organizations across cycling, triathlon, running and other sports. Founded in 2005, the company has developed technical custom apparel for more than two decades with a focus on performance, personalization and service.

Champion System operates internationally and serves athletes ranging from recreational competitors and local clubs to elite-level teams and athletes.

For more information, visit champ-sys.com.

Media Contact

ONDO, Inc.
PR Team
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SOURCE ONDO