Nonaste® Brings Eco-Powered Pet Care to SuperZoo 2025

High-performance cleaning brand debuts Aloe Glow™ Pet Shampoo and Enzyme Pet Stain & Odor Eliminator—inviting retailers to book meetings in Las Vegas, Aug 13-15

SAN DIEGO, July 30, 2025 /PRNewswire/ -- Nonaste, the eco-minded cleaning company best known for its enzyme-rich activewear detergent, will unveil two new pet-care innovations at SuperZoo 2025, August 13-15 at the Mandalay Bay Convention Center in Las Vegas.

At Booth #9472 EB, buyers can preview:

• Aloe Glow™ Premium Pet Shampoo — Plant-based cleansers plus USDA-organic aloe and oatmeal calm itchy skin while blasting away funk. No sulfates, parabens, or artificial dyes.
• Pet Stain & Odor Eliminator — Rapid-acting enzymes and biodegradable surfactants erase pee, poop, and "mystery funk" on carpets, hardwood, upholstery, and more—without masking scents.

"Pet parents want products that work and align with their sustainability values," said Andy Voggenthaler, Nonaste Co-Founder & CEO. "We built our pet line with the same high-performance, planet-kind DNA that made our activewear detergent a cult favorite."

CMO Jennifer Cardenas added, "SuperZoo is the industry's trend barometer, so it's the perfect stage to show buyers how Nonaste can freshen shelves—and margins—in one clean sweep."

Show-Only Perks

Retailers who place an opening order of four or more cases per SKU during SuperZoo receive free shelf-talkers and 50% off freight.

Meeting Requests

Book an appointment by emailing [email protected] or through the SuperZoo exhibitor portal. Limited slots are available for media previews and distributor consultations.

About Nonaste
Founded after one epically smelly yoga class, San Diego-based Nonaste formulates high-performance cleaning products that eliminate, rather than cover, tough odors—while keeping people, pets, and the planet in mind. Every purchase helps support the Challenged Athletes Foundation.

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SOURCE Nonaste