NewsBreak's ClearStream Wins ADWEEK Award for Solving Publishers' Quality/Yield Tradeoff
ClearStream's core innovation is its AI-driven filtering and monetization logic, which pairs upstream filtering of creatives with dynamic revenue balancing.
"In the past, publishers were forced to choose: a rigid blocklist that curtails revenue or a lenient approach that risks brand damage," Doupan Guo, Vice President, Ads at NewsBreak, explained. "With ClearStream, publishers can now scale their advertising operations while maximizing monetization and protecting advertiser and user trust. The tradeoff between quality and yield is no more."
ClearStream uses multi-modal AI to block most deceptive or harmful ads before they enter the auction and then dynamically routes demand to compliant alternatives with minimal impact on fill rates.
NewsBreak Founder & CEO
ClearStream beta-tester weather.com -- The Weather Company's flagship consumer website -- improved the accuracy and consistency of its ad reviews while cutting 80% of the review workload.
For more information on deploying NewsBreak's Monetization-Side Platform (MSP) with ClearSteam, please contact [email protected].
About NewsBreak
NewsBreak builds intelligent infrastructure for digital media, delivering deep personalization for users, greater reach for creators, and smarter engagement for publishers and advertisers. The company's flagship platform, NewsBreak, delivers hyper-local news and information to over 40 million monthly active users and serves as the proving ground for its advanced content discovery and advertising technology. Founded in 2015 and headquartered in
Media contact: [email protected]
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SOURCE NewsBreak
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