New Solution Helps Universities Tackle Enrollment Challenges

PRINCETON, N.J., March 7, 2025 /PRNewswire/ -- Noodle, a leading provider of learning and marketing technology and services for universities, and ETS, a global education and talent solutions organization, today introduced the Graduate Enrollment Matching Service (GEMS) — a cost-effective solution that simplifies graduate student recruitment with comprehensive enrollment management.

"GEMS addresses the challenges graduate programs face in attracting and enrolling students amid shifting economic priorities and changing workforce demands by streamlining recruitment and enrollment management." said John Katzman, Founder and CEO of Noodle. "We're thrilled about this partnership with ETS which allows us to better serve institutions and students alike." As students increasingly weigh the ROI of advanced degrees, many choose direct workforce entry, alternative credentials, or online learning over traditional graduate studies. Declining birth rates further shrink the pool of applicants, intensifying competition among programs. In response, universities are refining recruitment strategies, expanding financial aid, and enhancing flexibility to meet evolving student and workforce demands.

Schools can use GEMS to recruit students who have expressed interest in graduate school. By combining AI with expert guidance, GEMS targets ideal candidates, personalizes support, streamlines applications, and ensures seamless collaboration with admissions offices.

GEMS is a transparent and results-driven approach to student recruitment:

• Simple and Transparent: GEMS requires no complex contracts or long-term commitment.
• Student-Centered: It is dedicated to helping students find programs that truly match their aspirations.
• Cost-Effective Student Recruitment Expenses: Schools pay only for students who enroll and the pricing is designed to be less expensive than graduate student marketing and recruiting costs.

"Graduate programs are facing unprecedented enrollment challenges," said Ken Eisner, Managing Director, Global Higher Education, ETS. "The fact is institutions and students need smarter, more efficient ways to connect with each other, and GEMS is an excellent solution." 

To learn more about GEMS, visit https://bit.ly/3DmWI6Q.

About Noodle

Noodle is the leading tech-enabled strategy and services partner for higher education. A Certified B corporation, Noodle, which was founded in 2013, has developed infrastructure and facilitated online enrollment growth for some of the best academic institutions in the world. Noodle empowers universities to transform the world through life-changing learning. It offers strategic consulting to advise partners as they navigate their futures, provides services tailored to meet their growth aspirations, and deploys technology, tools, and platforms that integrate for scale, making our partners more resilient, responsive, efficient, and interconnected. www.noodle.com.

About ETS

ETS is a global education and talent solutions organization enabling lifelong learners to be future-ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment. We are committed to powering human progress by promoting skill proficiency, empowering upward mobility and unlocking more opportunities for everyone, everywhere. Our assessment products—including the TOEFL®, TOEIC®, GRE®, and Praxis® assessments—as well as our innovative solutions and subsidiaries, help 50 million people each year clarify their strengths and find opportunities for growth in education, work and beyond. For more information, visit www.ets.org.

Contact: 
Noodle
Rich Kochman
240-535-6656
[email protected]

ETS
Steve Olenski
[email protected]

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SOURCE Noodle