New Paze® Campaign Featuring Banks and Union. No...Seriously.
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Paze®, the online checkout solution from Early Warning Services, today launched "Paze. It Checks Out®," a new national campaign featuring
"When your campaign stars
The campaign highlights the key benefit of Paze: a simple checkout experience with added security, because consumers' actual card numbers are never shared with merchants during transactions.
"The Banks and Union connection was honestly too perfect to pass up," said
"The campaign has this playful energy, but underneath it is something really relatable: people want checkout to feel easy and secure," said Gabrielle Union.
Online checkout can be exhausting; forgotten passwords, re-entering card numbers, and the recurring fear that your card information exists everywhere. Paze simplifies that experience by letting consumers check out using cards from participating banks and credit unions they already know and trust, keeping checkout simple and your card information with your bank or credit union.
Early Warning knows how to build financial products that scale. The company built Zelle® into a
More Banks. More Merchants. More Checkout.
The campaign launches as Paze continues to rapidly scale across financial institutions and iconic national merchants, including recent additions like Domino's, Dunkin' and Wendy's® – because nothing tests checkout speed quite like ordering pizza, coffee and donuts, or a hamburger while hungry.
"Domino's is focused on giving customers a great experience all around, and that includes making sure their checkout process is seamless," said
Leading financial institutions continue to expand access to Paze, with Citi becoming the latest major bank to begin offering the solution to its customers. More than 200 million credit and debit cards have been added to Paze, which helps consumers check out quickly and confidently with added security because actual card numbers are not shared with merchants.
The campaign will run across connected TV, digital video, and social platforms, with amplification from participating financial institutions and key merchants.
Banks and Union bring a layer of humor and self-awareness to everyday checkout moments – an intentional pairing that subtly reinforces what makes Paze different: a wallet built on the valued relationships consumers already have with their banks and credit unions.
Paze builds on what consumers already use – without requiring anything new
- No new accounts or passwords to remember
- Offered through banks and credit unions consumers already know and trust
- Familiar, intuitive experience – designed to fit existing checkout habits
- Added security – because your full card numbers are not shared with merchants
About Paze
Paze is a reimagined online checkout solution that banks and credit unions offer consumers and participating merchants, combining eligible U.S. credit and debit cards into a single wallet and eliminating manual card entry. Designed to help solve long-standing challenges in e-commerce, Paze delivers a streamlined experience for both consumers and businesses. More than 200 million credit and debit cards have been added to the Paze checkout solution. To learn more, visit www.paze.com.
*Eligible U.S. credit or debit card from participating banks and wallet activation required.
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-paze-campaign-featuring-banks-and-union-noseriously-302786058.html
SOURCE Early Warning Services, LLC
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