New Harmon Brothers Campaign for ThirdLove Empowers Women to Break Up with Their Bad Bras
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"Your Boobs Deserve ThirdLove" Ad Campaign for ThirdLove Reimagines Womens' Love-Hate Relationship With Their Bras
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PROVO, Utah, Feb. 23, 2021 /PRNewswire/ -- Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers are teaming up with ThirdLove, the third largest e-commerce intimates apparel brand in the U.S., to introduce a new campaign called "Your Boobs Deserve ThirdLove."
"The ThirdLove campaign is built on the simple principle that women deserve a better bra. The intimates industry is full of uncomfortable options, often built on body-shaming and exclusionary messaging. We recognize the complicated process it can be to find the perfect bra match, and this ad gives space for us to laugh at the reality at the extra frustrations and annoyances women face in daily life," said Mandy Harmon, Creative Director at Harmon Brothers on the ThirdLove campaign. "ThirdLove offers a comfortable and curated solution, helping women to find the best fitting bra through their new 'Fitting Room' 3D fit experience and through their inclusive brand messaging that empowers women to look and feel her best."
Harmon Brothers took an industry that isn't known for comedic "real life" advertising and made it relatable to women everywhere.
Watch the YouTube video here: https://www.youtube.com/watch?v=olYVaxb2P2c&t=1s
Often ads are focused on the fashion and looks of a bra, not function—ignoring the issues women face with their bras throughout their entire lives. Today, women are juggling more challenges than ever in the face of a pandemic, and this ad is perfectly-timed to help bring some comedic relief to one issue that can be solved with a little ThirdLove.
YOUR BOOBS DESERVE THIRDLOVE - CREDITS
CLIENT: ThirdLoveThirdLove Co-Founder & CEO: Heidi ZakThirdLove Co-Founder & Chief Creative Officer: Ra'el Cohen ThirdLove Vice President of Marketing: Rebecca TraverzoAGENCY: Harmon Brothers
Bar'Bra Boulders: Elyse Marie MirtoJaqueline: Ashley Marie PettwayAmelia: Giana Angelina LuciaNora: Jenny TranCoco: Maria Perez CalderonChelsea: Chloe Elizabeth LewisMila: Kenna Stewart
Creative Director: Mandy HarmonClient Relations: Katie Camilletti2nd CD: Tiffani KirkhamDirector: Alla VolkovaProducer: Brandy VegaDirector of Photography: Bianca Cline1st AD: Mario DeAngelisArt Director: Jonas SappingtonArt Assist: Brandon KimuraArt Assist: Camille JohnsonArt Assist: Dakota MillerBra Wrangler: Rhonda GrayWardrobe/Stylist: Kathy EckenbreckWardrobe Assistant: Katie NeffHair & Makeup Lead: Tara StarlingHair & Makeup Assistant: Eve Keener1st AC: Mikkel Richardson2nd AC: Jon WertzDIT: Blake Brust Gaffer: Roger StoddardKey Grip: Tom StreichGrip: Payden ButtonDay 3 Grip: Kade RidingVFX Supervisor: Bryson AlleyCraft and Catering: Hanna BatesLocation Scout: Adam BohlSound: Gerald HartleyScript Supervisor: Kat PetersonProduct Photographer: Cyndie PatriBTS Photographer: Keith GroverCasting Director: Alisa AngsleyPA: Nathan MoffettPA: Adia Vega
Covid Medic: Robert Crowe2nd Covid Medic/PA: Warren Workman
ABOUT HARMON BROTHERS Harmon Brothers is the Utah-based video ad agency behind the most viral ad in internet history. Since 2013, the company has created over 30 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $400 million in sales. Learn more at harmonbrothers.com
ABOUT THIRDLOVE ThirdLove is a multi-generational women's lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. In the Intimates space specifically, the Company is the number one digital bra brand among millennials in the U.S., according to NPD's 2020 Intimate Apparel Awards. To date, over 18 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next generation 3D interactive fit and style experience via ThirdLove's new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. To learn more, visit www.thirdlove.com.
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SOURCE Harmon Brothers
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