Nature's Bakery Unwraps a Bold New Product Line: Hearty Bars

The brand's NEW Blueberry and Chocolate Chip Hearty Bars feature the unique combination of soft-baked texture with 9g protein, 9g whole grains, and nut-free, plant-based goodness

PASADENA, Calif., June 17, 2025 /PRNewswire/ -- Nature's Bakery, the beloved soft-baked snack brand, recently unveiled its latest product innovation: Hearty Bars. Available in Blueberry and Chocolate Chip, the bars offer a deliciously satisfying snack made with real ingredients like whole grains, real fruit, Rainforest Alliance Certified™ cocoa, and deliver a soft-baked boost with 9 grams of plant-based protein from fava bean and sunflower sources. Crafted for families and snackers of all ages, Hearty Bars are vegan, nut-free, and thoughtfully made to support a balanced, on-the-go lifestyle.

Designed to stand out in a crowded snack aisle filled with chewy and crunchy options, Hearty Bars combine Nature's Bakery's signature soft-baked texture with a nourishing mix of protein, fiber, and whole grains all without compromising on taste. With a cake-like bite and family-friendly flavors, they're the ideal snack choice for lunchboxes, busy mornings, post-school pick-me-ups, or anytime you need a wholesome snack that moves with you. More than just a snack, Hearty Bars are soft-baked sidekicks for everyday adventures, made to fuel real life, wherever the day takes you.

"Families today are seeking snacks that fuel their busy days and fit seamlessly into all moments, whether at school, work, or on-the-go," said Pilar Arellano, Senior Vice President of Marketing at Nature's Bakery. "With Hearty Bars, we aimed to create a delicious, soft-baked snack made with plant-powered protein that's suitable for all ages and stages. Our oven-baked recipe combines ingredients like fava bean and sunflower protein paired with delicious chocolate chips and real blueberries, so we've crafted a bar that delivers on texture, taste and thoughtful ingredients which sets us apart in this space."

"A clear mission guided our innovation journey: to create a school and family-friendly snack bar that offers satisfying protein and whole grains in a way that appeals to all ages," said Alice Kim, Senior Innovation Manager at Nature's Bakery. "We named them Hearty Bars because they're designed to be a truly satiating snack to keep you going with wholesome ingredients like oats, whole grains, and unique plant-based proteins. After extensive testing and refinement, we perfected a recipe that the whole family can enjoy."

This summer, Nature's Bakery will be introducing consumers to Hearty Bars through targeted sampling events in select markets, including Salt Lake City, Denver, Chicago, Los Angeles and Charlotte, as well as through direct-to-home sampling via SmartBox. Nature's Bakery is also launching its exciting Adventure Advisors sweepstakes, which offers participants the chance to win prizes like a pantry stock-up of Hearty Bars and vacation prizes of up to $4,500.

To continue celebrating the launch of Hearty Bars, the brand is also hosting a Community Picnic Party designed to recognize the brand's loyal snackers with a day of fun activities and connection, fueled by Hearty Bars. The event features a variety of lawn games, a DIY backpack customization station with adventure essentials, and ends with a curated picnic experience where attendees can enjoy lunch - and Hearty Bars - together. For those in Southern California who would like to attend, follow the Nature's Bakery Instagram for a chance to be selected. Followers outside of Southern California can enter to win a picnic-themed prize package shipped directly to them.

Hearty Bars are now available on the Nature's Bakery website and in Target stores nationwide, as well as on Amazon later this June. For more information about Nature's Bakery and Hearty Bars, visit naturesbakery.com.

About Nature's Bakery

Nature's Bakery believes simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, they soft bake the goodness of real, wholesome ingredients like sun-ripened fruit and hearty whole grains into snacks that are plant-based, nut-free, dairy-free, and non-GMO Project Verified. Thoughtfully baked to make better-for-you snacking a deliciously easy choice that appeals to the whole family, Nature's Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Fig Bar Minis, Oatmeal Crumble Bars, Brownie Bars, as well as the brand's latest offering Hearty Bars. Nature's Bakery products are sold nationally at 100,000 stores including Target, Walmart, and Costco and can also be purchased directly at the Nature's Bakery website and through Amazon. For more information about Nature's Bakery, please visit naturesbakery.com or follow along on Instagram, TikTok and Facebook.

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SOURCE Nature's Bakery