Natural Grocers® Honors Earth Day with Special Deals, Freebies and Sweepstakes

Save up to 46% on select items, April 22-24, 2025

LAKEWOOD, Colo., April 15, 2025 /PRNewswire/ -- Natural Grocers®, a longtime leader of the organic movement and the nation's largest family-operated natural and organic retailer, is celebrating Earth Day with special savings, giveaways and educational efforts. Each year the company showcases environmentally conscious products and practices and hosts a special fundraiser throughout the month of April to bring awareness to the importance of a healthy planet. The company's month-long Earth Day celebration culminates with three days of exclusive Earth Day deals, freebies and sweepstakes, April 22-24.

PIONEERS FOR THE PLANET
"We've been pioneering quality standards rooted in our commitment to the health of people, animals and the planet from our beginning," said Raquel Isely, vice president of marketing at Natural Grocers. "We believe it's impossible to separate the health of our families and communities from the planet's health. In our almost 70 years as a company, we know first-hand the important role retailers play in our food system and only choose to offer products that align with our rigorous standards. It's why we sell only 100% organic produce, why we're certified organic handlers, why we're the only large grocery retailer with a 100% pasture-based dairy standard and much, much more.

"We're excited to honor yet another Earth Day – though we know caring about the environmental impact of the products we sell is reflected in our standards and in our DNA—and we don't limit our care to just one day or even one month. We know our customers feel the same way. We invite folks to come celebrate, save, learn and maybe even win, during our special three-day celebration at all Natural Grocers locations."

EARTH DAY DEALS, GIVEAWAYS & SWEEPSTAKES
Customers are invited to enjoy Natural Grocers' Earth Day Celebration culminating April 22-24, with three days of special Earth Day deals, giveaways and sweepstakes.

DEALS

• April 22-24: Customers will enjoy special Earth Day Deals of up to 46% off Natural Grocers Always Affordable^SM prices on Earth Day inspired goods such as Cascadian Farm® Select Organic Granola Pouches, Dr. Bronner's® Toothpaste, Caboo® Tree-Free Paper Towels Mega Roll, Vita Coco® Select Coconut Waters and much more.^[i]

GIVEAWAYS & EXTRAS

• April 23: One Natural Grocers® Brand organic cleaning product will be randomly given out each hour at checkout at all stores.^[ii]
• April 22-24: {N}power members will receive a free limited-edition Ladybug Love reusable bag and free sticker with purchase.^[iii]
• April 22-24: {N}power members can buy three, get one FREE on select products.^[iv]

SWEEPSTAKES

• April 22-24: Customers can enter for a chance to win Natural Grocers gift cards by filling out an entry form in-person at their local store.^[v]
  • One $500 company-wide grand prize.
  • $100 gift card prize at each store.
• Through April 26: Customers are invited to count the ladybugs placed throughout the pages of the April 2025 Natural Grocers good4u^SM Health Hotline® magazine, for the chance to win a $500 Natural Grocers gift card. To enter the contest, customers simply fill out the form in the magazine and drop it off at any Natural Grocers store by April 26, 2025. A drawing among all entries with the correct number of ladybugs will determine the winner.^[vi]

SUSTAINABILITY RESOURCES
Throughout April, the company will be offering environmentally conscious insights and resources related to food, homes, gardens and yards.

• Think Wisely – Earth Day
• Join the Regenerative Revolution at Natural Grocers
• Spring Cleaning the Cleaner Way
• Be a Regenerative Pioneer with Your Food Choices
• Earth Watch: Urban Meadows Rival Natural Meadows for Pollinator Benefits

RODALE INSTITUTE & LADYBUG LOVE
In honor of Earth Month, Natural Grocers is partnering with Rodale Institute for its annual Ladybug Love^SM campaign. Natural Grocers encourages its communities to pledge to protect beneficial insects and further Rodale Institute's mission to help farmers adopt regenerative organic agricultural methods.

Customers can take or renew their Ladybug Love pledge online, committing to avoiding chemicals that harm ladybugs and other beneficial insects in their homes, yards, and gardens while supporting 100% organic produce. Natural Grocers aims to raise $100,000 in April for Rodale Institute's Farmer Training Programs through the following in-store fundraising opportunities:

• Natural Grocers will donate $1 (up to $25,000) to Rodale Institute for every Ladybug Love pledge signed from April 1-30.^[vii]
• Customers can donate $1,  $5, or $10 at the register to support Rodale Institute's Farmer Training Programs from April 1-30.
• For every Ladybug Zip Pouch sold from April 22-24, Natural Grocers will donate $2 to Rodale Institute.

Customers can get more information about Ladybug Love and Natural Grocers' 2025 Earth Day Celebration in the April edition of the good4u Health Hotline (Vol. 93), available in stores or online.

• To keep up with the latest that Natural Grocers has to offer, follow them on Facebook, Instagram, TikTok or YouTube.
• Click here for an Earth Day Celebration media kit from Natural Grocers.
• For media inquiries, please email [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Offers valid only from 4/22/2025 to 4/24/2025 for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] Limit one per winner. Valid 4/23/2025 only. Giveaway includes one Natural Grocers Brand Organic Cleaning Product (of store's choosing) randomly given away at checkout. Limit one per store per hour at checkout. Offer valid only while supplies last. No rain checks.

^[iii] Limit one per {N}power customer. Valid 4/22/2025 – 4/24/2025 only while supplies last. No rainchecks. Void where prohibited by law.

^[iv] Valid 4/22/2025 – 4/24/2025 . Valid for {N}power members only. Must purchase four products to get one free for each offer. Discount will be applied to equal or lesser value of the lowest priced item in the qualifying purchase. These offers are autoloaded to {N}power accounts. Valid for in-store customer purchases only; be sure to present your phone number at checkout to redeem your discount.

 ^[v] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal respondents of the following states who are 18 years or older at the time of entry: AZ, AR, CO, ID, IA, KA, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. Void where prohibited by law. Sweepstakes starts on 4/22/2025 and ends on 4/24/2025. Natural Grocers employees, including members of their households, are not eligible for this offer. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[vi] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal respondents of the following states who are 18 years or older at the time of entry: AZ, AR, CO, ID, IA, KA, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. Void where prohibited by law. Sweepstakes starts on 3/28/2025 and ends on 4/26/2025. Natural Grocers employees, including members of their households, are not eligible for this offer. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[vii] Pledge must be made between 4/1/25 and 4/30/25 here to qualify for matching donation. Following the pledge period, Vitamin Cottage Natural Food Markets, inc. will make a single matching donation of up to $25,000 in support of the Rodale Institute fundraiser.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.