Natural Grocers® Expands Private-Label Brand with Organic Wellness Shots

Now available in stores: six functional flavors in 2-ounce glass bottles

LAKEWOOD, Colo., July 15, 2025 /PRNewswire/ -- Natural Grocers^® is raising a glass—or rather, a bottle—to wellness with the latest addition to its house brand lineup: Natural Grocers^® Brand Organic Wellness Shots. These flavorful 2-ounce shots are designed to support customers' wellness goals, whether that means an energizing boost, or maintaining the normal, healthy function of immune or digestive systems.

Each shot combines vibrant fruit juices and botanical ingredients, with select varieties featuring probiotics, creating a delicious, on-the-go wellness option with a Certified Organic twist. Like all Natural Grocers Brand products, they're made with the highest quality standards. These refreshing mini tonics are gluten free, non-GMO and made without artificial preservatives.

FUNCTION MEETS FLAVOR
From energizing matcha to zesty pineapple-ginger blends, the Organic Wellness Shots are available in six unique flavors:

• Organic Balance Shot – Tart cherry, cucumber, lemon and probiotics
• Organic Boost Shot – Matcha, ginger, lemon and lime
• Organic Digest Shot – Coconut water, pineapple, ginger and probiotics
• Organic Revive Shot – Pomegranate, ginger and elderberry
• Organic Thrive Shot – Pineapple-ginger tonic
• Organic Vitality Shot – Apple cider vinegar, apple, ginger and lemon

Crafted in partnership with a women- and minority-owned manufacturer, the shots are also bottled in recyclable glass, making them a more sustainable option compared to common single-use plastic packaging. Customers can purchase them individually for $2.99, exclusively at Natural Grocers stores.

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products feature over 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include five new varieties of Organic Cheese and a new luxury, vegan Skincare Collection, with even more premium-quality, Always Affordable^SM products on the way.

• Click here for a media kit, courtesy of Natural Grocers.
• To request media samples or for any press-related questions, please contact Katie Macarelli: [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.