National Seafood Month: A Shopper's Guide

Follow these tips and tricks to shop smart for Wild Alaska Sole this month and beyond

SEATTLE, Oct. 2, 2025 /PRNewswire/ -- With its mild flavor, quick cooking time and sustainable sourcing, Wild Alaska Sole is an easy way to enjoy healthy and delicious seafood any night of the week. In honor of National Seafood Month, here are five tips and tricks to help consumers easily find and bring this nutritious "hidden gem" to their dinner tables:

1. Head to the Freezer Aisle: Wild Alaska Sole is widely available nationwide at major grocery stores. It's often sold as easy-to-cook fillets in the freezer section, making it a convenient, healthy option to keep on hand year-round.
   
   
2. Know the Names: When shopping for Wild Alaska Sole, remember it is often labeled as flounder. In the U.S., "sole" and "flounder" are often used interchangeably, and the labels can vary by region and store. Most flounder and sole found in U.S. grocery stores is Alaska Yellowfin Sole, which is a type of Wild Alaska Sole. So, either name will get you the same tasty whitefish!
   
   
3. Check the Label: To make sure you are getting the best seafood from Alaska, look for labels that say "Wild," "Wild-Caught," or "Wild Alaska" sole or flounder. Reach out to wildalaskasole.org with any questions about finding sole or flounder at a store near you.
   
   
4. Avoid the "Fresh" Misconception: Don't assume frozen seafood is of lower quality than what's at the seafood counter. The truth is just the opposite. Most "fresh" seafood is frozen for transport, then thawed before it's displayed. Depending on distribution channels, this means you could be buying fish that is days or even weeks old. Wild Alaska Sole is different. It's flash-frozen right on the fishing boat within hours of being caught, locking in its freshness, texture and nutrients. Frozen fillets can be kept in airtight packaging for six to eight months, making it easy to always have a healthy protein option on hand.
   
   
5. Get Cooking: Wild Alaska Sole has naturally thin fillets that cook in just a few minutes. This makes it perfect for busy weeknights or for those new to cooking fish. Its light, flaky texture and mild flavor make it a versatile choice for many dishes, including sheet-pan recipes, tacos, grain bowls, pastas and more. Home cooks can prepare it in the oven, on the stovetop, steamed, poached or in the air fryer, and it's always ready in under eight minutes.

For a variety of recipes, visit: www.wildalaskasole.org/recipes, or for preparation and cooking guides, see here and here.

About Wild Alaska Sole Association 
The Wild Alaska Sole Association (WASA) is dedicated to increasing the awareness, appreciation, and value of Alaska flatfish. Representing the largest flatfish fishery in the world and the second largest federally managed fishery in Alaska, WASA is working to promote Wild Alaska Sole in major seafood markets globally by educating both seafood buyers and consumers about the superior benefits of Wild Alaska Sole. For more information, visit www.wildalaskasole.org or follow on Facebook, Instagram or LinkedIn.

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SOURCE Wild Alaska Sole Association