NO-EGG EGG COMPANY IS READY TO ALLEVIATE THE NATION'S EGG CRISIS

Crackd, the UK's #1 selling plant-based egg product—which will be featured at Expo West in March—provides a solution to skyrocketing pricing and stock issues with its versatile liquid "egg" product

SAN DIEGO, Feb. 14, 2025 /PRNewswire/ -- Crackd, the No-Egg Egg, the #1 plant-based egg product in the UK, is coming to American grocery shelves and will be featured at booth #2473 (MAP) at this year's Natural Products Expo West in Anaheim, California on March 5-7, 2025.

Much has been written about consumers' frustration with the crisis that the egg industry is experiencing with historic supply shortages and soaring prices. In turn, this has also caused other egg replacement products to face supply issues as well. Crackd, however, will be produced in the U.S. and will be available to stock on grocers' shelves as early as Q2 2025

Crackd's plant-based eggs have the taste and texture of the breakfast staple that Americans have loved for decades, and they cook up the perfect breakfast scramble and awesome omelets and are versatile enough for baking. Other features of Crackd "eggs" include:

• All natural/Non-GMO
• Zero cholesterol
• Free from 14 MSA allergens
• Lower in calories and fat than eggs
• Pourable pouches that are equivalent to 7 eggs
• The versatility to be used as an ingredient in food manufacturing

Jonathan Traub, President, Plant Heads Inc U.S., states, "We are so excited to bring this beloved UK brand to American consumers. Because the egg industry shortage is expected to continue at least through 2025, we think this is the perfect opportunity to provide a versatile, delicious—and available—answer for barren egg shelves and soaring prices in supermarkets."

Representatives from Crackd will be at the booth for the duration of the Expo West show to provide samples, talk about what is so exciting about this product, and discuss availability for U.S. grocers. 

ABOUT CRACKD
Plant Heads Inc. is the owner of the UK's number one liquid plant-based egg replacement, Crackd, the No-Egg Egg. Crackd tastes and behaves like its animal-based counterpart but, unlike conventional eggs, is lower in fat, calories, and cholesterol and is free from 14 MSA allergens. Chef-created Crackd gives everyone the freedom to cook and bake without compromise. crackd.com  FB Crackd   IG Crackd_it

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SOURCE Plant Heads