MySmile Launches Fluoride-Free Toothpaste for Enamel Repair

Los Angeles-based MySmile introduces its Nano-Hydroxyapatite Toothpaste, designed to remineralize enamel, reduce sensitivity, and deliver freshness without fluoride, now available nationwide. 

LOS ANGELES, Sept. 10, 2025 /PRNewswire/ -- MySmile, a Los Angeles-based leader in innovative oral care solutions, is proud to announce the launch of its Nano-Hydroxyapatite Toothpaste, a cutting-edge formula designed to remineralize enamel, reduce sensitivity, and deliver long-lasting freshness — all without fluoride.

Now available on the MySmile website, Amazon, Target and major marketplaces nationwide, this toothpaste makes advanced oral care accessible wherever customers prefer to shop.

"At MySmile, we believe oral care should be safe, effective, and sustainable. Nano-hydroxyapatite has been called the future of toothpaste, and we're excited to bring this dentist-recommended alternative to fluoride to our customers," said Bobby Jacobs, Founder of MySmile. "We created this formula to not only strengthen and repair enamel but also to provide a clean, gentle option for people with sensitivity — without compromising on freshness or performance."

Key Benefits of MySmile Nano-Hydroxyapatite Toothpaste

1. Remineralizes & Strengthens Enamel – Repairs micro-cracks, restores natural shine, and smooths enamel for a visibly healthier smile.
2. Fluoride-Free & Sensitivity-Safe – Gentle enough for everyday use, free from fluoride and SLS.
3. Naturally Derived Ingredients – Coconut oil for gum care, tea tree extract for natural freshness.
4. Deep Clean with Xylitol & Baking Soda – Neutralizes acids, reduces plaque, and removes biofilm.
5. Long-Lasting Mint Freshness – Neutralizes odor-causing molecules for all-day confidence.
6. Eco-Friendly Large Size Packaging – 50% biodegradable paper-plastic tube for a sustainable choice.

Pair It with the MySmile Sonic Toothbrush
The launch of the Nano-Hydroxyapatite Toothpaste is perfectly complemented by the MySmile Sonic Electric Toothbrush. Designed with advanced sonic technology, this toothbrush delivers up to 45,000 vibrations per minute to gently yet effectively remove plaque and surface stains. With multiple cleaning modes, long battery life, and dentist-approved bristle design, it ensures that users get the most out of every brushing session.

Together, the MySmile Toothpaste and Toothbrush create a complete oral care system: while the toothpaste works to strengthen and repair enamel, the toothbrush maximizes cleaning efficiency, leaving teeth whiter, gums healthier, and smiles more confident.

Oral Care Tips from MySmile Experts

• Upgrade your routine: Pairing a remineralizing toothpaste with a sonic toothbrush improves results by up to 2x compared to manual brushing.
• Brush gently, not aggressively: The right toothbrush does the work for you — let the vibrations clean instead of scrubbing hard.
• Consistency is key: Brushing twice daily with a high-performance toothbrush and enamel-repairing toothpaste is the fastest way to healthier teeth.

The MySmile Nano-Hydroxyapatite Toothpaste and MySmile Sonic Electric Toothbrush are available now on mysmilesteeth.com, Amazon, Target, and major marketplaces nationwide.

Media Contact: For Media, contact Winnie, Digital Marketing Manager at [email protected] 

About MySmile
Based in Los Angeles, MySmile is on a mission to reinvent oral care with innovative, science-backed products that deliver confidence and results. From viral teeth-whitening kits to natural, sensitivity-safe toothpastes and advanced toothbrushes, MySmile helps millions worldwide achieve brighter, healthier smiles.

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SOURCE MySmile Oral Care Inc.