Mudd Advertising Acquires DealerTrend to Accelerate Automotive Marketing Technology Innovation

CEDAR FALLS, Iowa, Sept. 11, 2025 /PRNewswire/ -- Mudd Advertising announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company known for its dealer websites, inventory management, and API-driven digital solutions.

Founded in 2001, DealerTrend has built a reputation for helping dealers simplify technology and compete more effectively online. For more than two decades, the company has delivered innovative solutions that empower dealerships nationwide.

With this acquisition, Mudd Advertising strengthens its position as the leader in data-driven marketing, customer data platforms (CDPs), and omni-channel campaign execution. DealerTrend's technology will be integrated into MuddVision, Mudd's proprietary Automotive Operating System for marketing, prospecting, and sales.

"Mudd Advertising has always stood for helping dealers win with the best ideas, technology, and execution," said Rob Mudd, Chief Futurist of Mudd Advertising. "DealerTrend's proven digital infrastructure — from websites to APIs — complements our MuddVision platform perfectly. Together, we are delivering the most complete, end-to-end solution for automotive retail marketing."

Key benefits for dealers and OEM partners:

• Enhanced Websites & Integrations: DealerTrend's website and API expertise will strengthen the digital foundation of MuddVision.
• Seamless Data Activation: Inventory, shopper, and customer data will flow more effectively into omni-channel campaigns.
• Accelerated Innovation: The combined technology roadmap delivers faster, smarter tools to help dealers compete.

The acquisition also adds DealerTrend's experienced technology team to Mudd, deepening the company's technical expertise and accelerating product development.

"From the beginning, our mission at DealerTrend was to simplify technology for dealers and give them solutions that work," said DealerTrend Founder/CEO Robert Avery. "Joining forces with Mudd ensures that mission continues at a larger scale, with more data, more reach, and more impact."

Mudd Advertising will begin integrating DealerTrend technology immediately, with product enhancements and new capabilities rolling out to dealer clients throughout 2025.

About Mudd Advertising
Founded in 1981, Mudd Advertising is one of the nation's leading automotive marketing and technology companies, helping dealerships and OEMs grow with data-driven advertising, technology platforms, and full-service campaign execution. Mudd's proprietary platform, MuddVision, is the Automotive Operating System for marketing, prospecting, and sales.

About DealerTrend
Founded in 2001 and headquartered in Reno, Nevada, DealerTrend is an automotive technology company specializing in dealer websites, inventory management, and API-driven integrations. For more than two decades, DealerTrend has helped dealers simplify their digital presence and improve customer engagement.

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SOURCE Mudd, Inc.