Mr. Bubble Conjures Up Spooky Fun with New Limited-Edition Bubble Baths

EDEN PRAIRIE, Minn., Sept. 3, 2025 /PRNewswire/ -- America's favorite bath-time buddy, Mr. Bubble, has cooked up something wickedly fun for Halloween: a spellbinding collection of limited-edition bubble baths. The new products include Witch's Brew Bubble Bath, alongside three frightfully festive friends — a Ghost, Pumpkin, and Cat — all packaged in collectible, character-shaped bottles that can be refilled and treasured long after the last bubble pops.

"Mr. Bubble has always been about transforming the everyday into something magical," said Michelle Hanson, Chief Marketing Officer at The Village Company. "This season, we wanted to bring the festive fun right into the tub with potions, creatures, and scents that capture the spirit of the season, all while reinforcing that getting clean is more fun than getting dirty." 

Enchanting Witch's Brew Bubble Bath

Mr. Bubble's all-new Witch's Brew Bubble Bath whips up mountains of long-lasting bubbles that spark spooky imagination and sensory play. Infused with a crisp, Wicked Apple scent and enriched with aloe and vitamin E, this potion leaves skin soft while casting a spell of fun. The reusable, potion-shaped 16-ounce bottle is available exclusively at MrBubble.com for $6.99.

A Trio of Spook-tacular Bubble Baths

Mr. Bubble is also summoning three ghoulishly cute collectibles:

• Ghoulish Grape – Packaged in a purple cat-shaped bottle, this sweet, juicy scent makes every soak purr-fectly playful.
• Pumpkin Pie – Nestled in a smiling pumpkin bottle, this warm, bakery-fresh scent is a treat without the trick.
• Ghostly Green Apple – Housed in a friendly green ghost, this crisp apple scent makes the tub come alive with bubbles galore.

Each 8-ounce bubble bath retails for $5 and is available for a limited time at Target in Bullseye's Playground, on Target.com, and MrBubble.com.

Mr. Bubble: A Legacy of Bubble Baths for Nearly 65 Years

The idea for Mr. Bubble began in 1961 in North Dakota when Harold Schafer and the Gold Seal Company found a way to make bubble baths more affordable, moving them from department stores to drug stores. The original Mr. Bubble formula used powder bubble flakes that promised to make getting clean almost as much fun as getting dirty. The Mr. Bubble brand has been owned by Twin Cities-based The Village Company since 2008, and the signature bubble bath has been reformulated to create even more bubbles with a gentler formula.

For more information about products from Mr. Bubble, America's favorite bath-time buddy, please visit mrbubble.com.

About The Village Company

The Village Company (TVC) has a long and rich heritage in personal care products. Originally known as Minnetonka, Inc., TVC markets some of the country's most endearing and enduring heritage brands including Mr. Bubble^®, the #1 kids bath brand with #1 bubble bath, selling over 10 bottles per minute; Village Naturals Therapy^™ and Village Naturals Bath Shoppe™ bath products; Soft & Dri^® deodorant; Dep^® hair gel; and Hallu^® bath and shower line. The Village Company's brands are widely distributed through leading retailers in the food, drug, mass and e-commerce channels. Visit thevillagecompany.com to learn more.

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SOURCE The Village Company