MotionPoint Expands Multilingual Marketing Platform with Acquisition of GetGloby

COCONUT CREEK, Fla., April 3, 2025 /PRNewswire/ -- MotionPoint, the global leader in website translation and localization, today announced the acquisition of GetGloby, an AI-powered marketing technology solution for originating, transcreating and translating multilingual marketing content. The acquisition marks a significant step in MotionPoint's evolution—transforming from a website localization technology company into a comprehensive multilingual marketing platform that empowers enterprises to communicate and connect with audiences across all languages and digital touchpoints.

Over the past year, MotionPoint has expanded its business beyond website localization through both strategic multilingual marketing executive hires and the acquisition of Key Content, a multilingual content marketing agency. The addition of GetGloby introduces AI powered multilingual marketing technology into the platform—enabling enterprises to originate, transcreate and translate multilingual marketing content at scale that drives marketing effectiveness and efficiency.

GetGloby was founded by two former Google executives, Diego Antista and Juan Fusoni, who focused on US Hispanic and Latin American marketing. "With this acquisition, creating high-impact multilingual content across platforms will be just one click away for brands and advertising agencies—making it easier than ever to scale globally while staying culturally relevant," said Diego Antista, co-founder of GetGloby. "This was a particular challenge for US-based companies looking to communicate in-language and in-culture with the US Hispanic market as they didn't have the cultural know how and Spanish language expertise. We are thrilled to join forces with MotionPoint and build the future of InContent^™ Marketing – InLanguage, InCulture and InMarket digital content marketing," said Antista. "GetGloby's proprietary AI driven technology and capabilities were purpose built for multilingual communications," said Juan Fusoni, co-founder of GetGloby. "We are excited to introduce features such as BrandVoice, translation geo-location, our own JAGA AI translation co-pilot to the market," said Fusoni.

"With GetGloby's technology, we will now be able to extend our value proposition in the marketplace beyond website translation and localization into multilingual content creation across all digital touchpoints including paid and owned channels," said Evan Kramer, CEO of MotionPoint. "This acquisition reflects our long-term vision to meet the full scope of multilingual marketing needs," said Kramer. "We believe the future is not just localized websites, but fully integrated multilingual experiences tailored to each audience across digital channels - designed from the ground up to help brands connect authentically in any language, culture, or market."

Lightview Capital, MotionPoint's private equity partner, continues to support the company's vision to lead the future of multilingual marketing. "GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth and category leadership," said Richard Erickson, Partner at Lightview Capital.

This milestone further establishes MotionPoint as the first purpose-built multilingual marketing tech platform, setting a new benchmark for how organizations scale content across languages, cultures, and digital channels.

About MotionPoint: MotionPoint is a website translation technology and multilingual marketing company, empowering businesses to create, maintain, and optimize marketing messages tailored for any audience. By leveraging innovative technology and deep expertise, MotionPoint ensures that customers can effectively connect with their audiences in ways that resonate culturally and linguistically. For more information, visit www.motionpoint.com.

About GetGloby: GetGloby is an AI-powered platform that helps brands translate and transcreate ads and marketing assets into over 100 languages—instantly and at scale. Leveraging Jaga, its proprietary AI translation technology, GetGloby preserves the intent, tone, and essence of every message while adapting it to resonate with local audiences across cultures and markets. Designed by former Googlers with deep expertise in global ad performance and international expansion, the platform is built to meet the demands of modern marketers. For more information, visit getgloby.ai.

About Lightview Capital: Lightview Capital is a leading private equity firm focused on investing in founder-owned companies in the business services and tech-enabled services industries. Lightview partners with its portfolio companies by providing deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital's approachable investment style combines deep operational and financial experience with an entrepreneurial spirit that delivers measurable results. For more information, visit lightviewcapital.com.

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SOURCE MotionPoint