Moore CEO Gretchen Littlefield Named DMAW's 2026 Changemaker of the Year

Direct Marketing Association of Washington honor recognizes a champion for innovation and collaboration among the direct marketing and fundraising community.

WASHINGTON, Sept. 16, 2026 /PRNewswire/ -- Moore, the leading constituent experience management (CXM) company, today announces CEO Gretchen Littlefield is the Direct Marketing Association of Washington's 2026 Changemaker of the Year. This annual award recognizes one person who has made a significant impact in the fields of marketing and fundraising.

"Gretchen represents the very best of our direct marketing and fundraising community. Her leadership extends far beyond her professional accomplishments; she is a champion for innovation, collaboration, and the people who make our industry stronger," said Raeshawn Crosson, executive director, DMAW. "We are proud to recognize Gretchen with this honor and celebrate the tremendous impact she continues to make across the nonprofit and direct response community."

The Changemaker Award celebrates those who have exhibited exceptional leadership, innovation, and dedication to driving positive change within the marketing and fundraising community.

Since becoming CEO of Moore in 2019, Littlefield has expanded the company, including the development of SimioCloud, Moore's proprietary data intelligence platform. Under her leadership, Moore guides the fundraising and brand strategies of some of the nation's largest and most trusted purpose-driven brands.

"DMAW has long been an important force in advancing our direct marketing and fundraising community, which makes this recognition especially meaningful to me," said Littlefield. "I have had the privilege of building my career alongside incredibly talented people who continually push our industry forward. I'm honored to be part of this community and grateful to the Moore team, whose creativity, innovation and commitment to the organizations we serve inspire me every day."

The award will be presented during DMAW's annual Best of Direct Awards Ceremony on Dec. 3, 2026, in Washington.

About Moore
Moore is the growth engine for the purpose-driven economy. Moore creates connected constituent experiences that earn trust, deepen engagement and inspire action, powered by the proprietary data intelligence of SimioCloud, a Moore company. As the leading constituent experience management (CXM) company, Moore brings together strategy, communications, creative, media, data, technology, research and execution across brand and fundraising to create integrated experiences across every platform, channel and device. The result is a smarter, more connected approach to growth that accelerates mission impact. Learn more at wearemoore.com.

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